Shopkeeper Must See The Experience Of Running Clothes

Shop business is good, do not enter the shop, stay at the door for a few seconds to see it! See what, see signs, see the lights, see the display, see the health condition, but also can see the salesperson's age and employee is Peugeot.

Buying clothes is buying beautiful, selling clothes is selling image, that's all!

To buy clothes is to buy beautiful. Now we dress in addition to asking for comfort in the body, and more importantly, it embodies a spiritual pursuit of beauty, individuality and brand. It is an affirmation and Realization of self image.

Beauty is the basic characteristic of our clothing products. Then, the place where we sell clothes and the people who sell clothes should first show beauty.

In order to save electricity and not to light the lights, to prevent dust from unpacking and display, employees to work without makeup, no spirit, a cashier's mess, shops selling fancy cars, shop self-made, hand painted promotional posters and so on, all violate the principles and behaviors of beauty, which will make the "beauty of clothes" greatly discounted, unable to show or even lose.

Beauty is gone, the image does not exist, and the brand loses its foundation for survival, let alone development! Therefore, we must keep in mind that the basic principle of "selling clothes is to sell images" must be based on the principle of "beauty". We must firmly establish and carefully maintain the standards of "beauty". Only in this way can our stores find their distinctive beauty in fierce and fierce market competition before they can develop and grow from one victory to another.

For those who do not feel good but feel good about themselves, the one thousand sentence is better than going to her store and taking him to a rival store in the city.

Because if she talks about her problems alone, she will find many reasons. What is economic depression, small local population, poor consumption power, and goods can not keep up with them. A lot of them are objective and company problems, and their problems are not at all.

Is this really true? We must know that the business of the shops is not good because everyone is slow, so we can't just look for the objective and company reasons.

The situation, no matter what I say, is simply not heard by customers. It's all wrong with the company, and it is not right there. This problem has not been solved, and the problem has not been solved. I heard that the head is big. Of course, the customer said the problem, reflecting the situation is very good, but the problem of "you are all wrong, I am all right" can not be used to see the problem. Then I brainstorm, and simply say nothing, invite customers to the "JEANSWEST", "BONWE" and "FUN" in the city to have a look. I once encountered similar problems when I went to shop support.

And what about us?

All of them were packed in plastic bags, sold as warehouses, and 352 employees sat chatting on plastic stools. A large piece of lamps failed to be seen. Customers did not greet them when they entered the store. The difference between them came out. Is such a shop "YISHION" shop? How can such shops create excellent performance?

"The self satisfaction" is based on the position of serving the customers, so the customers are very willing to communicate with us, and are willing to listen to our opinions.

Therefore, "good" and "bad", "excellent" and "inferior" are not mentioned, but are compared. It is important for customers to see and understand what is good and what is bad for the performance of store management.

In short, there is a gap in comparison, there is a gap to enhance the space, there is room for improvement in order to make a difference!

Shop operations will encounter many problems every day, and there will be many new situations. To make the store business maintain a long life and vitality, we must try our best to set up higher goals and encourage them to try and apply new ideas and methods every day.

But a problem arises, and many people, many franchisees are afraid of it, unwilling to undertake the risks brought about by reform and reform.

At this time, we need to encourage them not to be afraid, but to be good with their intentions. Because as long as we work hard and move forward unswervingly towards a goal, we will succeed in using good methods, but we use the wrong ones.

We will definitely summarize and adjust it immediately.

For example, if we go to Hongkong by air, we will believe that we can make a smooth landing at Hongkong airport, and we can taste the famous abalone dishes in the second day. But the captain is clear that the plane is flying to the sky. Because of the continuous changes in the high altitude airflow, the aircraft has already deviated from its original direction. We can successfully reach our destination, which is that the captain has made appropriate adjustments according to different situations.

Is it not a plane to do business? Yes, we are not gods. Our judgement can not be correct every time. We are likely to make several mistakes in succession. However, the possibility of creating an excellent shop and excellent team is greatly improved.

Because the pursuit of growth and progress has penetrated into our essence and become our temperament. This is a great strength!! doing business is like being a man. When we are in trouble, tell ourselves: do not be afraid, as long as we are careful, we will be better.