How To Conduct Daily Data Analysis Of Stores

1, sales index analysis: the main analysis of the sales situation this month, sales indicators completed this month, compared with the same period last year.

Through the analysis of this set of data, we can know the difference between year-on-year sales trend and actual sales and plan.

2, gross margin analysis: the gross margin and gross margin of the month are analyzed, compared with the same period last year.

Through the analysis of this set of data, we can know the situation of gross profit and the shortage of gross profit.

3, operational cost control analysis: mainly the detailed analysis of the cost of the month, compared with the same period last year, whether there is no cost savings control costs.

The costs are: staff costs, energy consumption, materials and office supplies, maintenance costs, inventory losses, daily operating expenses (including telephone charges, pportation costs, garbage fees, etc.). Through this set of data analysis, we can clearly know whether the expenses of the store operation can be controlled, whether there is an abnormal cost and whether there is room for saving.

4, Ping efficiency: mainly in the month, compared with the same period last year.

"

"Refers to the" daily average unit area sales ", that is, the average daily sales volume and the business area of the stores.

5.

This is mainly the situation of per capita labor efficiency this month, compared with the same period last year.

"Monthly per capita labor efficiency" calculation method: sales amount this month / monthly salary.

6, inventory loss rate analysis: the main result is the brief analysis of store inventory results. Through analysis, we can find out the problems existing in the various aspects of commodity entry, sale and storage.

7, store merchandise inventory analysis: mainly the average commodity this month.

And turnover days, compared with the same period last year.

Through the analysis of this group of data, we can see whether there is an anomaly in store inventory, especially whether there is a backlog of stock.

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Many people will look at them while shopping, and see if there is anything they like in the shop. At the same time, make sure that the store is convenient for access.

It's like measuring the safety of the hunting site. We will consider whether the prey is easy to access and easy to get, and whether it can escape the scene very quickly in case of occurrence.

From the above point of view, a shop with an open entrance and exit must be better than a closed entry and exit shop; a wider entrance must be better than a narrow entry and exit.

This is a very simple and easy to understand reason.

However, many shops do not pay attention to this problem, but only emphasize the response after guests arrive.

With the increasingly fierce competition in the market, store management is also in line with our assumption. Today, if we only treat regular customers as business strategies, we will never be able to stand out from the same industry.

At the same time, customers will also change the shopping and consumption places according to the good evil of the shops, and then pursue a shop with better hunting conditions and more convenient access.

We often see some strange shops, do not actively strive to attract potential customers, instead of holding "once we enter the store will never let him easily escape" attitude, design very narrow entrance, or shop assistants standing at the entrance and stare at customers.

Similar to those which do not conform to the modern mode of operation, most of their businesses show a marked decline.

In view of this, a rich display shop will inevitably attract many guests to the door.

The wealth of goods is represented by rich prey. Therefore, it takes more time to find a favorite game. This is understandable by both the shop assistants and the guests. Customers can simply stay in the shop for more time and choose products calmly.

In other words, in a commodity rich shop, you don't need to decide immediately to buy goods. You can visit them slowly, and the clerks don't have to come to inquire and disturb you right away.

This tacit agreement exists between the shop assistants and the guests, so the guests do not have to bear some unpleasant potential pressure from the shop assistants.

At the same time, a large commodity store has a relatively large scope for each salesperson to take care of, and customers can freely wander around without restriction. Therefore, small shops are often very difficult to survive near large shops, and the reason is this.

However, many shops are now refusing to take care of themselves.

In the past, when large quantities of merchandise were sold, every store was filled with goods. With the intensification of competition, the question of whether the furnishings should be matched with the size of the business circle and the level of consumers came one after another; the slew rate of many commodities became worse, and after a large number of inventory problems, business became more laborious.

At that time, there were a lot of people who decided to change the shop and reduce the quantity of goods to alleviate the backlog of stock.

But this suddenly modified shop, even though the shop carefully selected some exquisite merchandise displays, has fewer and fewer customers, although the modified shops are very fashionable, but the guests are obviously less than before.

This is because in a small number of shops, the reasons for customers to walk slowly and slowly choose relatively disappear.

Since guests could not avoid the eyes of the shop assistants and find their favorite products with ease, they were far away from them.

So even if inventory management is done well, it is in vain.