Transformation Of Traditional Dealers: Professional Channel Providers

The customers of traditional distributors are usually local retail outlets, but the reality is that such customers are either directly run by factories or affected by KA stores, and businesses are becoming increasingly depressed.

Is there any special sales channel that only serves specific customers, has enough sales volume and the sales force of manufacturers can hardly take care of it?

In the fast moving consumer goods industry, distributors of campus, distributors of catering channels, distributors of entertainment establishments, distributors of railway and bus stations, and distributors of special professional channels, such as welfare groups and distributors, have an irreplaceable position.

In the industry where face-face is a sales target, such as software, office supplies, etc., dealers with special background such as government, education, finance and telecommunications have been welcomed by manufacturers.

Act as

The advantages of dealers are obvious: professional.

Close, manufacturers are hard to break the bridge and have a steady sales volume.

But the disadvantages are also obvious: without certain social connections, it is difficult to enter these professional channels. In order to maintain customer sentiment, it usually requires expensive communication and other operating costs; the dealer's product price pparency is low, and the gross profit is high, otherwise the profits of enterprises are difficult to guarantee.

Having good social relations in the local area is a core resource that is hard to imitate.

It's hard to build.

If the traditional dealer has certain social background and pays attention to maintenance, focusing on becoming a specific professional channel seller, it will become the target of a specific product manufacturer.

Dealers and retailers belong to the circulation industry, and there are many commonalities in their operation and management, such as cost control and inventory management.

A number of striving dealers once completed the original capital accumulation, a relatively easy strategic pformation, that is, forward integration, they invest in retail professional stores, and of course, they also set up shop on Taobao Tmall, Jingdong mall and other platforms.

Home appliance chain giant Suning, Gome and other household electrical appliances dealers, Zhejiang, Guangdong and many other counties and cities behind the supermarket boss is the local daily chemical, food dealers.

Many flagship stores of Taobao Tmall are also operated by local distributors.

Dealer investment professional stores have advantages such as adequate commodity supply, higher gross profit, cost and inventory management experience sharing, but at the same time, it may be due to the mistake of site selection (location is the key to the success of retail business, the exception of online retail stores), ignoring the creation of shopping atmosphere in shops (accustomed to dealers in simple environments often do not pay much attention to the design of the store's environment) and the unprofessional management of daily operations.