Comar Nick Also Started Making Clothes And Bags.

April 1st, Comar Nick founder Lin Shuangde said that the current economic environment is not good, but it has been IDG investment Comar Nick good opportunity for expansion.

It is understood that kurmonic will expand from the two dimensions of category and brand, not only breaking single brand restrictions, but also extending from women's shoes category to clothing shoes and hats.

Comar Nick plans to expand business layout through mergers and acquisitions, or by establishing subbrands and extending product lines.

Comar Nick's main brand will expand its business area, and will launch high-end high-end clothing and luggage products to provide users with a solution for body wear.

Lin Shuangde introduced: "we have just made a series of products, and launched a more high-end series, hoping to meet the higher consumption desire and demand of Chinese women."

In addition, in the next two to three years, Comar Nick will cultivate two to three new brands. These new brands will also start from the category of women's shoes, and gradually expand to the whole field of clothing, shoes and caps.

Lin Shuangde said that although the categories of these brands are basically the same, they will differentiate these brands from the dimensions of style and price.

"For example, women's shoes between 100 yuan and 200 yuan have not been done.

We haven't set foot in this big market for PU shoes. In the future, our new brand will cover these markets to meet the needs of more women for fashion wear. "

In the future, Comar Nick and his new brand will go online.

Shopping mall will also be tried online.

Sales.

But Comar Nick did not want to open a simple shoe store, but rather wanted to build a store of all kinds and make full use of cutting-edge technology such as 3D fitting.

about

Comar Nick is also experimenting with this new channel since August 2014.

"Micro quotient".

The mode of centralization can help brands and users communicate more frequently and establish closer ties.

However, due to the low frequency of footwear purchase, there are still certain categories of limitations.

Lin Shuangde talked about it.

It is understood that in the operation of WeChat public number, Comar Nick official also has more than 30 WeChat trumpet, docking more than 150 thousand users.

At the same time, Comar Nick also developed hundreds of distributors, which do not need to purchase and deliver goods. They only need to issue information, and order them to the official website after orders.

Lin Shuangde pointed out: "we have a very strict and standardized system for micro business selection, management and training."

Besides innovating at the brand and sales channel level, kurany is also gradually pforming the upstream supply chain, making a more detailed division of labor in the production process.

Lin Shuangde pointed out to reporters that the production mode of the factory is not enough for new technology, and that more advanced technology will be introduced in the future.

For example, 3D printing technology can not be popularized due to the high cost of materials, but it can be applied to the production of footwear molds, greatly reducing the time of manufacturing moulds.