Mogujie.Com Goes To The Shop And Does Not Return: The Wind Is Like Fog And Rain.

Because mogujie.com has a feature that can be said to be wonderful in the whole Internet Co, that is, especially love pformation. Whenever you think you see mogujie.com's business model, it often starts the next round of pformation.

From an entrepreneurial search tool to a consumer community, from the consumer community to the electricity supplier shopping guide, and then become a vertical electricity supplier, and now began to turn to C2C plus B2C platform, almost every two years, mogujie.com will be the founder of the pformation of June led the next pformation.

The most obvious difference between beauty and beauty is that beauty is based on Taobao's old road and self built supply chain, that is, B2C+C2C.

The whole point is to attach importance to businessmen and individuals.

And mogujie.com is based on individuals.

The main C2C mode.

All of its pformation revolves around the individual dominated by fashion buyers.

At present, the main concept of "the first street of fashion buyers" is to introduce shopping masters into mogujie.com, and form a personal brand community through the interaction of fans. This kind of effective business model, known as "low profile and big business in the subdivision area where the giant can not be covered", is a careless version of a micro shop.

For the future of the micro shop, it is not the bright future. Tencent has tried several times.

Although it does not exclude the problem of the product gene of the company, its performance is still too poor, which is a warning for mogujie.com, but maybe it is an opportunity.

At the beginning of this year, mogujie.com streamlined the process of commodity distribution. Any mogujie.com App user can directly distribute products through software.

This has increased the number of sellers, but it has also led to uncontrollable sellers.

Because the threshold of shop opening is almost nothing, the seller's product quality residuals are not uniform, which will inevitably be seriously damaged in the user's trust system.

Whether it is beauty or mogujie.com, how to control the brand image clearly and avoid homogenization with Taobao and microstores in the future is particularly noteworthy.

Mogujie.com frequent pformation, before the pformation and did not bring too serious impact on themselves, mogujie.com's body size is small, flexible, easy to pform.

In the rapidly changing electricity market, at the early stage of development, due to the low cost of communication management, it can make quick decisions and quick response, but it is certainly not suitable for mogujie.com, which is becoming bigger.

With the continuous expansion, once the flexibility of management level and operation mechanism is lost, and the messy management of sellers, the process of cooperation and management among departments, and the market reaction speed of market decision are bound to be limited.

Mogujie.com's frequent and rash pformation will bring a great risk of failure.

At the same time, frequent pformation will give people a feeling that mogujie.com has not found the core strategic support and can only live in fear of being denied.