China's Footwear Industry Faces Challenges Of Transformation

At present, China's footwear industry has shown the industrial cluster development status, generally speaking, there are four clusters. The first is the Guangdong shoe industry base, represented by Guangzhou and Dongguan, which mainly produces high and medium class shoes. The two is Zhejiang footwear base, which is represented by Wenzhou and Taizhou. It mainly produces low and medium shoes. The three is the western footwear industry base represented by Chengdu and Chongqing, which mainly produces women's shoes. Four is the production base of shoes, represented by Fujian Quanzhou, Quanzhou and other places, mainly producing sports shoes and casual shoes.

"In 2014, from the perspective of China's whole footwear market, the annual sales revenue growth was 8.9%, although it has a certain growth, but the growth rate has slowed down obviously, which is a new low in recent years," said Lu Hua, director of the China Leather Association footwear industry Specialized Committee. International competition pressure More and more factors such as the impact of the footwear industry as a whole showed a low level of operation, stable and good, low before and after high, the difficulty of increasing the characteristics of Chinese shoe enterprises face the enormous challenge of upgrading and transformation.

Macoo, an analyst at China shoe net Market Research Center, said that the expected growth of the footwear market in 2015 will continue to be at a low level, and the indicators may continue to remain low for some time. With the increase of labor force price elements and the change of population structure, the low quality and low price "made in China" form in the past must be transformed into a middle and high end. As a whole, the footwear industry will continue to shake up and adjust, with the help of market forces, to further optimize the allocation of resources, so as to achieve overall efficiency improvement.

At the end of last year, news of the shutting down of shoe factories in Dongguan continued to cause panic among shoe manufacturers everywhere. According to the fifth Nandu business survival report, which was launched by the Dongguan daily, more than 6 of the 150 companies surveyed said that the number of orders received in 2014 dropped compared with the same period last year, and that nearly 27% of the enterprises declined by more than 3, while the profits from the decline in orders accounted for 69.34%. In this round of drastic adjustment, 32% of enterprises lose their business and are hard to maintain. 9 of Dongguan's shoe enterprises worry that there will be more shutting down, and the whole industry is pessimistic.

Macoo believes that the reason why the shoe industry in China will present such a shock is mainly due to the backward production capacity of manufacturing equipment, the rising labor costs, and the regional industrial transfer. The rising cost of labor leads to a decline in profits, which is bound to force shoe companies to upgrade. Zhou Shijian, a senior researcher at the Sino US relations research center of Tsinghua University, described the processing trade with "helpless flowers" when he interviewed reporters. He thought that the historical task of processing trade has been completed and is now out of date. footwear industry Only from the low end to the middle and high end, can the extension of industrial chain and added value adapt to the change of the times.

From " Made in China 2025, we can read out some information. First of all, the upgrading of manufacturing will not be a short-term project. The year 2025 will be limited to ten years later. It reminds local governments and entrepreneurs to be prepared for the long-term and arduous transformation of manufacturing industry. To achieve this rare "ten year plan", it is inevitable to fight a "protracted war". On the other hand, the emphasis on "made in China" means that the industry 4 can not be treated with a completely "fetch" approach, and the specific practices of foreign countries are copied in Chinese manufacturing industry. It will only result in indigestion. Therefore, we have reason to expect that "made in China 2025" is a plan of "grounding the gas", which is based on the specific realities of China's manufacturing industry and studies the specific problems of China's manufacturing industry.

2015 the "China made 2025 plan", which is to be promulgated by the two sessions, will play a decisive role in the future development of China's manufacturing industry. China should move forward from "big manufacturing country" to "strong manufacturing country". With the development of Western China and the deepening of the transformation of the old industrial base in Northeast China, the emerging footwear industry clusters such as Sichuan Chengdu and Liaoning Shenyang have attracted people's attention with the rapid development speed, and become the backbone of leading the transformation and upgrading of the manufacturing industry, which is of great significance for promoting the construction of China's footwear industry.