Gome Force E-Commerce And Mobile Micro Shop To Change Marketing Mode

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With the development of consumer behavior towards individuation, the fragmentation of consumption time and the diversification of consumption scenarios, the concept of channel becomes more and more blurred.

Gome said it aimed at consumer behavior and

With the change, Gome plans to upgrade the "full channel experience" online and offline to the "full retail experience" of online and offline interoperability.

The whole retail ecosystem.

In 2015, Gome plans to accelerate the layout of mobile micro stores, and will set up more than 10 mobile micro stores.

At the same time, Gome will speed up the store network further to the county and township. In the next three years, it is expected to enter 100 new cities, vigorously develop electrical appliances category + non electrical products platform, and accelerate the layout of mobile terminals and Internet.

It is understood that the Gome's full channel strategy will be fully upgraded to "full retail strategy".

Gome will make use of store network resources and big data factories, vigorously develop e-commerce and mobile micro stores, and create an ecosystem of billion level consumers.

According to the analysis of insiders, under the background of "Internet +" promoting the reshaping of China's economic structure, Gome's pformation of "Internet +" has explored a way of pformation that can be used for reference by the whole industry.

Wang Junzhou, President of Gome, said that in 2015, with the "Internet +" becoming the national strategy and the rise of mobile terminals and social media, Gome will promote the acceleration of interoperability between online and offline mobile terminals, and strive to create the best full retail platform to achieve the goal of "creating a Gome" in 2017.

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"It is said that the electricity supplier will destroy the stores under the line, but Gome has proved that the electricity supplier has failed to break down the line with the growth of its performance, and the entity store under the line still has great vitality."

In Gome's fourth quarter earnings analysis conference, Wang Junzhou, President of Gome said.

In 2012, in the strong impact of the electricity supplier, Gome once fell into a serious predicament of loss. Only in the first three quarters of 2012, the loss reached 687 million, the revenue dropped by 18.02% compared to the same period last year, and the gross gross profit margin decreased by 2.97% compared with the same period last year.

But in the past 2 years alone, Gome's performance has changed dramatically.

Gome revenue in 2014 was 60 billion 360 million yuan, up 7% over the same period last year. Net profit was 1 billion 280 million yuan, an increase of 43.4% over the same period last year, and the profit in the eight quarter was contrarian.

In terms of e-commerce, Gome online pactions increased by 84.4% in 2014, nearly double, the fourth quarter increased by 117.3% in the single quarter; year-on-year independent visitors increased by 85.3% year-on-year, and 149.5% in the fourth quarter.

The number of new mobile terminals increased by 97.2% compared with the same period last year, while mobile terminals accounted for 19.4% of the total paction volume, accounting for 35.1% of the fourth quarter.

Gome has proved the success of the pformation with its performance, and it also proves that the electricity supplier will not destroy the entity store, and the entity store still has room for growth.

In the fierce competition in the primary market, Gome's sales growth in the first tier market in 2014 reached 5.1%, the same store growth reached 3.8%, the sales revenue in the two tier market increased by 15%, and the same store grew by 9.3%.