YOUNGOR Plans To Integrate Channel Pformation Shop

Reporters recently learned that YOUNGOR plans to integrate its channels, develop into a multi Brand Fashion Museum, change channels to build members, and lay a solid foundation for O2O.

The company currently has about 3000 outlets nationwide, accounting for more than 90% of its direct business.

According to people familiar with the company, the next line will be integrated into less than 1000 stores, reducing the number of stores, focusing on creating multi brand fashion experience stores and developing to shopping centers.

In the next five years, the membership size of the company will be expanded from millions to tens of millions, depending on the needs of members.

It includes the health care products that the company may involve in the future.

Electricity supplier, the company online sales scale in 2014 amounted to billion yuan.

Relevant responsible person said that in 2015, the electricity business sales target increased by 50%, number 1 shop, Suning, etc.

It is about to open.

Tmall, Jingdong and other channels are now handed over to third parties for operation. The company also intends to withdraw itself in the near future.

At present, YOUNGOR online and offline share the same price goods 10%-20%, and the proportion of new products will continue to improve. The company is laying the foundation for the complete O2O channel operation.

WeChat is promoting YOUNGOR's search for endorsement + National Maritime election.

In recent years, clothing sales in China continue to slump, and men's clothing industry is still in the adjustment period.

The main business of YOUNGOR's clothing industry is in good condition, but the clothing business income has not declined in 2014.

Growth is better than revenue growth.

In 2015, YOUNGOR women's clothing was listed on sale in 5 stores in Shanghai, Hangzhou and Ningbo, and the sales area and product category will be expanded in autumn and winter.

Some analysts said that this year's clothing industry growth is expected to exceed last year.

It is worth mentioning that YOUNGOR is actively seeking pformation and is exploring the layout of the big health industry.

The company recently announced the establishment of the health industry fund, the first phase of investment of 1 billion yuan, around the medical and health industry to find investment projects, including state-owned large and medium-sized enterprises mixed ownership restructuring and reorganization, with breakthrough or revolutionary technology and business mode of VC projects, growth and expansion of equity investment, industry leading merger integration.

Shen Wan Hongyuan research report pointed out that YOUNGOR can make use of its own resources to create a financial, real estate, medical, pension mode.

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In recent years, with the change of domestic consumption environment, consumer demand is becoming more and more diversified and personalized. The choice of clothing for female consumers not only focuses on comfort, but also pays more attention to the functionality of products.

Therefore, in this autumn and winter new product conference, the brand name is "original, healthy and comfortable", and the exclusive "Lingyun" silk functional underwear is the first time to apply the natural fabric, which is more expensive than gold, in the patent version of the health beauty body wear.

On the press conference, the Yim brand launched a massive attack. It also launched three series of themes, including "feierjia", "Feiya" and "flying dance". There are more than 100 healthy and comfortable adjustment underwear. The creative inspiration comes from Chinese silk culture, Nordic myth and Dunhuang Mogao Grottoes.

"Fashion is fast changing, the same is the beautiful experience of the skin, so that more female friends can wear the silk."

General manager and beauty writer Bai Meng Meng said that everything is just beginning.

With the development of information technology, the Internet has changed the way of human life and survival. The arrival of mobile Internet is a way of subverting people's thinking mode.

In order to meet the needs of users, the brand launched a O2M strategy to build a user demand oriented retail business mode, guided consumption through data and social networking, and promoted the core competitiveness of stores.

Instilling the "mobile Internet thinking" into the physical store to guide and cater to the needs of customers, focus on customer interaction and experience, and combine the technology of mobile Internet platform to create a "digital store" gradually.

Linking traditional industries with mobile Internet to achieve closed-loop marketing on line and offline, the use of social platforms to achieve seamless "24 hours" at any time, anywhere, and heart.

"Today, the traditional retail industry has been seriously affected, and the decline in retail performance can not afford the expensive rent. Today, this strategy is undoubtedly the gospel of the physical store!" for this reason, the franchisees at the scene showed great confidence.

As for the future, the founder of the brand, Yan Shaofeng, chairman of the group, said: "in fact, we are building a women's ecological environment. We will constantly tap their needs, lead their partners to cross the border, increase the ability to resist risks, and lay a good foundation for the future business trend of physical stores + Mobile Internet + cloud intelligent data.