Micro Shop Seamless Docking Precision Marketing

At present, most brands have encountered many pain points in the trial of O2O mode: the rigid inventory of agents, the conflict of interests among stores, the conflict between stores and brands.

The green box has long been a solution to this problem. Wu Fang Fang It is revealed that they will build customized supporting micro stores for each offline store. Each store will join the store to build an independent micro shop online store and share headquarters inventory. At the same time, it will solve the problem of limited radius of traditional shops, so that 100 square meters of community shops will play the role of 300 square meters core circle store.

That is to say, in addition to some products displayed on the offline shop, consumers can also use the shop network to place orders in the micro shop, view more product styles, and make online ordering. For those green box franchisees who only have "small" shops, they not only greatly reduce the cost of leasing and goods preparation of franchisees, but also reduce the business risks brought by franchisees due to factors such as product styles and product prices, so as to control the inventory risks of brand products, and fully expand the profit margins of store owners, so that customers can store their orders online, make use of total stock and express delivery for 2 days.

Besides, Green box A new action is being launched, that is, issuing the green box electronic membership card with unique coding. For consumers, holding the electronic membership card not only enjoys the relative discount of green box line and online, but also has the corresponding integral system, so long as a certain score is reached, it can exchange gifts. For green shop owners under the green box line, this uniquely coded green box electronic membership card has great potential. Franchisee The order of the card consumers in the area will be shared with the franchisee according to a certain profit distribution mechanism, which breaks the situation that franchisees only enjoy the sales profit of the single entity store, and makes the franchisee's profit space wider.

It is worth mentioning that the green box not only freely shares its 5 million member data, but also relies on powerful CRM backstage technology to help join partners to achieve precise marketing of members. At the same time, the functions of online offline synchronization, membership recognition, integral accumulation, and convertibility are realized.

For green box line operators, you can also set up WeChat group according to membership card, and classify according to the information of the member card, and send private customized information regularly.

In the eyes of the industry, brands can establish digital connections between brands and users through the PC and mobile Internet terminals, and can effectively record users' behaviors in pre sales, sale and after sales sessions, so as to enhance the store's single store operation efficiency and raise the final retail sales volume and customer service quality.

The green box international brand collection shop will surely lead you to find out the first pot of gold in clothing retail O2O.