Decoration Design Points Of Women'S Shoes Shop

Style positioning, we need to know whether your brand is casual or casual shoes, men's shoes or women's shoes.

Casual women's shoes should give people a free and relaxed feeling. They can give the background music with strong rhythm. They have contrasting colors and gorgeous lights. Folding, front display and side display should interspersed with each other. Shelves should be placed at random and have a sense of entirety.

The color of the store must be feminine, light blue + white, red + white, purple red + white, camel + white, white, black + white. It's a good choice. The line must be streamlined, thin, light and soft, and more mirrors.

They will also attract them.

Men's shoes are deep in the rough line.

It is mainly made of walnut and other materials.

We identified the location. The following are the elements of store design:

1, the color of the store should be unified. Women's shoes and decoration colors should be harmoniously integrated, so that people can see the main colors of your store at a glance. But the unity I say here is not the same as that of women's shoes and decorating colors, which will make the stores look dull and monotonous.

2, the purpose of lighting.

Lighting plays a key role in women's shoes stores. The same pair of women's shoes are completely different from lighting and lighting. Especially for some high-end women's shoes with single display, they must be set up with spotlights.

The color of the lamp should also be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (selling sandals and slippers). Yellow light gives people a very warm feeling (selling autumn shoes and winter shoes).

3. The shelf can be set aside to move the space, which is divided into main passageways and auxiliary passageways. The width of the main passages should not be less than 120 centimeters, and the width of the secondary passages should not be less than 80 centimeters.

Image background plate to main entrance or main channel.

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As a professional channel, the advantages of dealers are obvious: close relationship with professional customers, manufacturers are hard to break the bridge and have a steady sales volume.

But the disadvantages are also obvious: without certain social connections, it is difficult to enter these professional channels. In order to maintain customer sentiment, it usually requires expensive communication and other operating costs; the dealer's product price pparency is low, and the gross profit is high, otherwise the profits of enterprises are difficult to guarantee.

Having good social relations in the locals is a core resource that is hard to imitate, and it is difficult for ordinary salesmen to establish them.

If the traditional dealer has certain social background and pays attention to maintenance, focusing on becoming a specific professional channel seller, it will become the target of a specific product manufacturer.

Dealers and retailers belong to the circulation industry, and there are many commonalities in their operation and management, such as cost control and inventory management.

A number of striving dealers once completed the original capital accumulation, a relatively easy strategic pformation, that is, forward integration, they invest in retail professional stores, and of course, they also set up shop on Taobao Tmall, Jingdong mall and other platforms.

Home appliance chain giant Suning, Gome and other household electrical appliances dealers, Zhejiang, Guangdong and many other counties and cities behind the supermarket boss is the local daily chemical, food dealers.

Many flagship stores of Taobao Tmall are also operated by local distributors.

Dealer investment professional stores have advantages such as adequate commodity supply, higher gross profit, cost and inventory management experience sharing, but at the same time, it may be due to the mistake of site selection (location is the key to the success of retail business, the exception of online retail stores), ignoring the creation of shopping atmosphere in shops (accustomed to dealers in simple environments often do not pay much attention to the design of the store's environment) and the unprofessional management of daily operations.