The Most Easily Neglected Location Details For Children'S Clothing Stores

1. industrialized city: it is a single functional city developed from modern industrial civilization.

A small population is mostly the employees and family members of one or several large enterprises.

According to their industrial projects, this city can be categorized as: Mining Cities (such as Daqing, Karamay, Fushun, etc.), heavy industrial cities (such as Anshan, Benxi), light industrial cities (e.g. Dongguan, Panyu, etc.), and in the 80s, electronic and high-tech industrial cities came out, but they all attached to large cities and belonged to the satellite city.

2. pport hub cities: the general cities are generated by two factors: geographical location and administrative divisions.

Their construction time is very early, most of them have a history of 100 years, and they are the distribution center of commodities and information.

We also classify them: the door type (the necessary place to enter a certain area: Mountain customs), the cross type (several traffic routes crossing: Wuhan, Zhengzhou), the port type (a major port or inland port: Dalian, Qinhuangdao), the regional core type (the core city of a region: Shenyang, Xi'an).

3. mixed type: two kinds

Many of them are influenced by government policies.

Often become a large city or city group.

We can also categorize them as: industrial central cities (relying on the industrial satellite towns or parks around them, giving full play to the advantages of their pport hub: such as Shenzhen) and the economic and trade center cities (relying on their economic and trade advantages in hardware and software), vigorously developing new industrial parks and industrial satellite cities: Shanghai, Beijing, and the administrative central cities (capital and provincial seat are also industrial cities such as Beijing and Changchun).

When we enter a new city

Before, we should classify the nature of the city to determine its format, target customers, commodity structure, price band, competition method and so on.

Comprehensive analysis: we can see that the enterprise itself is a fashion department store located in middle-income women.

Although the consumption base is large in Shenyang, the diversion is serious.

Too many uncertain factors can not make the budget of its total sales.

It is also difficult to make a correct assessment.

The situation in Dalian is almost the same as that in Shenyang.

Therefore, we concluded that Daqing is more suitable for chain store development.

The classification of urban functional areas: when we have decided to enter a city, we have to map the map according to its functions.

Generally, we classify cities like this.

Residential areas, industrial areas, commercial areas and administrative areas.

Now let me briefly talk about:

1. residential areas: a large number of residential communities, densely populated.

But they often have strong independence.

Population mobility is relatively small and customer loyalty is relatively high.

2. industrial area: factories gather, more working population, pendulum life style.

Small population density and low mobility.

Customers have loyalty but little willingness to buy.

The majority of commercial purchases.

3. business district: shops are crowded, mobile population is large, customer loyalty is small, and competition is fierce.

The rent is high.

The market is very influential.

4. Administrative Region: where government agencies are located, gifts and restaurants tend to focus on consumption.

Customer loyalty is relatively high.

5. school districts: schools gather and have strong independence.

Population mobility is relatively small and customer loyalty is relatively high.

Between us and

When negotiating, the first thing we need to determine is the functional area of the location of the shop.

Then I would like to decide whether to open a shop or shop.

What we want to make clear here is that the formats suitable for different regions are totally different.

In many old urban areas, functional areas are mixed together.

We must distinguish between the actual situation.

Our general practice is to mark different functional areas with different colors, and then do a comprehensive analysis.

In particular, in the early period of the property negotiations, we should first understand the distribution of the surrounding functional areas.