Why Do We Say March And April Is The Low Season Of Shops?

For the seller of clothing business, the most light season in a year is from March to the end of April. This is normal.

There are specific reasons for this.

1, because this time is also after the Spring Festival, many of them should have been bought before the Spring Festival.

The impact of climate is relatively large, most of the March in Yangchun.

It's quite cool, and the temperature is very large. Most people still wear sweaters in winter. At this time, clothes usually bought in autumn.

So the sales of sweaters in March and April were very small.

2, during this period, if the seller himself purchases, he may find that the suppliers are usually doing the summer.

T-shirt, sweater.

Wait.

It is hard to find a suit that suits spring, and what is the source of the sweater.

So they hung up summer clothes, and the weather was not hot enough.

3, if the sellers do not prepare the clothes in the spring and autumn season, wait until the weather gets warmer.

It's too late to get a good supply.

Therefore, 3~4 month is a normal month for many clothing stores to lose money in the off-season.

But is there any brand or marketing mode around us that can make money in any season?

The next meeting will join us to share the business data of MOCHACOLLECT Mocha brand women's clothing store, and speak with data. Interested friends can also come to our store to understand the operation of the store.

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In the process of selling, clothing salesmen should do the following:

One is: "great things must be done in the world".

Promoters must do first.

Since we do it, we must do our work well and do a solid job well.

Lazy people can't do well or do sales work.

"To do" I summed it up in four words: the eyes are alive.

Specifically, we must achieve "three good" and "one display".

"Three good" is: first, hang up the scroll and the hanging cloth and hang it in the conspicuous place. It is better to hang up several products' banners in the shop to highlight the overall effect.

2. Stick up POP, such as advertising, posters, stickers and so on.

The company will play the brand product advertisement well.

"One display" means sorting out containers and displaying products.

Product display is a very basic and very important job in sales.

But most salespeople do not pay attention to product display, and some people even have no sense of product display.

Related data show that science and technology can adapt to consumer psychology and consumer demand, Chen Ling can drive the growth of 30%-40% sales. A good product display can promote the purchase of 70% non pre planned consumers.

Everyone will notice this phenomenon: products with better display and products that customers can readily get are the products that he is pushing.

Attention should be paid to the following techniques: first, strive for the best display points: the first thing you can see in the store, and the line of sight is high.

2. The commodity label must be accurate with the merchandise, the display surface should be kept clean and the arrangement should be neat; a series of goods should be placed at least 5 or more to highlight the overall effect.

Several brands of products are placed on a shelf to make a special counter.

(3) the artistic nature of the arrangement: the order of the arrangement between different products and different styles should be scientific and orderly (generally placed in the order of small to large, which is in line with the normal aesthetic view of the people).

Two said: as the saying goes, "a good word is three, the winter is warm, and the bad words hurt the June cold."

It can be seen that language plays an important role in our communication with customers.

Therefore, promoters should not only do but also speak.

It is a good idea to keep customers thinking about the products of the shop, but vice versa.