Four Inspection After Decoration Of Clothing Store

Water pipes and electric tubes are closest to the nearest distance, with the least interface as the standard. The tube should be straight and neat, with less bending and overlapping. All the rooms are made of copper tubes, hot water with copper coated pipes, PVC pipes for water use, waterproof adhesive tapes should be used for the interfaces, installation of basins and seats should be level and four positive; kitchen and toilets should have floor drain; installation should be tested.

The floor and polished floor are pits and scratches. The corners need to be ground with a grinding machine. The floor should be used at least three times with wax oil; the floor should be covered with the foot line; the wooden floor should be made of plywood; the bottom of the board should be lined with oil proof paper or plastic film, and the four edges should be reserved.

The wooden board should be smooth and smooth without any scratches, burrs and burrs. The pattern is clear, the paint surface is uniform and uniform, the gap is tight, the joint position is staggered, the surface is clean, and the seam is straight and square.

In the aspect of bonding, it must be firmly bonded, clean surface, no overflow glue, and the floor blocks are arranged reasonably and beautiful.

The seams are tight, the surface is smooth and smooth, the seams are arranged reasonably and beautiful, the upper ends are straight, and the cutting angles are accurate.

The wood floors are hard to wax, wipe soft wax and wax sprinkled evenly, not smooth, bright and uniform.

Tile and brick must be laid flat.

To be accurate, the interface should be on the line; the toilet floor should be properly sloped, and the water should not be accumulated; after the tile interface is cleaned, the white cement must be brushed with the cane brush, and the cement stains should not be left on the brick surface.

After the wall and the wall, brush the waterproof oil first, and polish it for more than 5 times. Every time you use the uniform sandpaper, the gap must be repaired immediately. You can not see the concave position of the convex wall with the naked eye.

It is necessary to accurately paste and avoid bubbles. According to the regulations, we should use sharp edges to cut flowers and not tear edges.

The surface color is correct, uniform, smooth and smooth, without tear drop, too thick, bottom, bubbling and so on; the paint boundary is straight and neat, and the oil is not out of bounds; the wall body does not show convex blocks concave, and the corners of the walls are smooth.

The interface between boards and boards, boards and walls should be pasted after the rubberized fabric. The latex paint should not be seen at the distance of 1 meters, and the color of the nails should be accurate and smooth.

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What is the most important thing about opening a clothing store? People usually find the location where people are the most concentrated during the location of the shop, and think that the larger the flow of people is, the better.

Some people look at rent and think that the more expensive the rent is, the better the shop will be.

In fact, these understandings are not enough.

When you shop, you can only see people's traffic or rent, sometimes they lead you to a misunderstanding.

Human traffic is important, but more importantly, the volume of people in the lot is not the effective flow of your brand.

So, what is effective human flow?

The effective person flow mainly depends on whether the mainstream traffic is consistent with the brand positioning and the customer's walking purpose.

The following two articles will analyze the decisive role of these two factors to effective human traffic in detail.

The product positioning of clothing brand includes two aspects: style and price.

Different product positioning determines the location of different customer groups, and the location of customers mainly includes age, income, education, occupation and so on.

Such as casual style, low price brand is generally suitable for students, just joined the work and low income groups, and leisure style high price brand is generally suitable for those who have joined the work but the higher income groups.

At present, the main brands in China are men's formal dress (such as YOUNGOR), middle and high-end women's clothing (such as brother), casual wear (such as YISHION), sportswear (such as Anta), and family dress (such as DUDUKE).

Among them, casual clothing brand and sports brand customer positioning are basically the same.

Generally, in big cities, they are naturally divided into two main commercial streets according to brand positioning. One is suitable for middle and high class women's wear and one is suitable for casual wear.

For example, casual wear in Guangzhou is mainly distributed in Beijing Road, while the middle and high class women's clothing is mainly distributed in Tiancheng square.

In general, there is only one main commercial street in small and medium-sized cities, but most of them have a natural division, for example, one side of the road is a pair of costumes and sportswear, and the other is a high-end dress.

Generally speaking, the most concentrated streets or lots of leisure wear are the most expensive rents and the largest traffic volume.

In the process of site selection, we must first make a positioning analysis of the brand that we have joined, and then find the main street traffic that matches our brand positioning.

As mentioned above, the parent child clothing brand DUDUKE, originally positioned as a middle end customer, could not be selected in the Wuhan post The Strip area because it was focused on student customers.

Sometimes, even if the flow of people in the lot is large, it is also consistent with the location of your brand, but the location of the store is not ideal. Why?

Some large supermarkets (such as Auchan, trust mart, etc.) have a larger traffic volume, and the marketing strategy of supermarkets also opens up a part of their clothing stores, and the brand of parent-child and sportswear will play a more desirable role because of the randomness and impulsiveness of buying.

But for some supermarkets with the same traffic volume, the customer group of the business district is buying the general merchandise as the main purpose.

For some special streets, the rent and the flow of people are the same. However, due to the characteristics of brand distribution, history and culture, and architectural pattern, there are two or three differences between the front and rear sides, or the two sides of the street may change their buying rate and purchasing power due to the different customers' walking purposes.

Therefore, in the process of site selection, we should not blindly see whether the name of the road is the name of the most prosperous commercial street.