Dress Shop Decoration Must Pay Attention To Matters Needing Attention

Although the attention of the shop decoration many people are familiar with, but for the first decoration of the clothing store owners, still need to add some new knowledge.

Five main points should be kept in mind when decorating a clothing store.

Marble is more than a few times heavier than floor tiles and wooden flooring. If all the floor is paved with marble, it may make the floor overburdened.

Especially for the two storeys, the weight of the floor decoration materials should not exceed 40 kg / sq m because of the housing decoration that has not been identified by the housing safety appraisal station.

Do not change the load bearing wall or dismantle the walls that connect the balcony and doors and windows, expand the size of the original doors and windows or build windows and doors, which will cause partial cracks and serious earthquake resistance of buildings, thus reducing the buildings.

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Plastered on the walls

The ceiling is equipped with two or three layers of solid ceiling, which looks luxurious, but in fact it is not desirable.

Because the four walls are full of boards and occupy larger space, the area of the whole space will be reduced, the cost will also be higher, and it will not be conducive to fire prevention.

If the ceiling is too low, the whole room will feel depressed.

Because the electrical conductivity of aluminum wire is poor, the wires in use are easy to generate heat, loose joints and even cause fires, so copper wires should be used for wires.

In addition, in construction, we should also pay attention to not directly embedding electric wires on walls.

To avoid leakage and fire.

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The product positioning of clothing brand includes two aspects: style and price.

Different product positioning determines the location of different customer groups, and the location of customers mainly includes age, income, education, occupation and so on.

Such as casual style, low price brand is generally suitable for students, just joined the work and low income groups, and leisure style high price brand is generally suitable for those who have joined the work but the higher income groups.

At present, the main brands in China are men's formal dress (such as YOUNGOR), middle and high-end women's clothing (such as brother), casual wear (such as YISHION), sportswear (such as Anta), and family dress (such as DUDUKE).

Among them, casual clothing brand and sports brand customer positioning are basically the same.

Generally, in big cities, they are naturally divided into two main commercial streets according to brand positioning. One is suitable for middle and high class women's wear and one is suitable for casual wear.

For example, casual wear in Guangzhou is mainly distributed in Beijing Road, while the middle and high class women's clothing is mainly distributed in Tiancheng square.

In general, there is only one main commercial street in small and medium-sized cities, but most of them have a natural division, for example, one side of the road is a pair of costumes and sportswear, and the other is a high-end dress.

Generally speaking, the most concentrated streets or lots of leisure wear are the most expensive rents and the largest traffic volume.

In the process of site selection, we must first make a positioning analysis of the brand that we have joined, and then find the main street traffic that matches our brand positioning.

As mentioned above, the parent child clothing brand DUDUKE, originally positioned as a middle end customer, could not be selected in the Wuhan post The Strip area because it was focused on student customers.