Shop: Help You Do Business

　　 One is not to wait, but to draw in. Selling is not relying on heaven, but eating on your own!

The flow of shops can be changed and can be attracted, but all of this depends on how we do it.

In the store, atmosphere Very important. Because the Chinese like to follow the crowd and see your popularity, he thinks, things here should be good, and they will come in and have a look. And what is the popularity of the store? No matter it is people and goods. The status of employees, the cooperation of employees, the timely replenish and conversion of stores, the display of goods, and so on, all directly affect whether the customers are willing to come in, and whether they are willing to stay here for a longer time. If you see a salesperson in a poker face and sluggish eyes, will you enter? No, the same customers will not enter.

It's very important to create easy access to customers. When customers are not in the shop, they should show their busy and happy work in their spare time.

The winning and losing of business and the probability of transaction are decided by 50% before customers enter the shop, not after the service.

In our daily work, it is impossible for us to do this kind of sensational selling method everyday, but we should be able to enlighten us in the shop entry rate. The display of creative stores, especially the eye-catching display of window displays, busy and bustling shopping atmosphere, is the most direct way to attract customers into the store from the senses.

　　 Kit two: always ready

We often hear Shopping Guide "I'd rather be busy than idle," I complained. "I just don't know what to do when I'm free." This sentence shows that many guides do not know how to make use of "standby" time.

In such a situation, we should properly handle our mood and arrange the work of free time. For example, sort out the goods, see which goods are better to sell, which goods need replenishment, keep on display, replenish goods, etc. Guide buyers should always be prepared to welcome customers whenever they come. Cargo area It can provide the best service for customers. Once the customer arrives, he can enter the role immediately.

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I visited ten brand shoe stores specializing in shoe selling, and found that the ten sales advisors had the same moves after customers tried on shoes. They immediately guided customers to the front of the mirror to let customers see the effect of trying it on themselves. Then the sales consultant wanted to wait quietly to wait for customers to say whether they were satisfied or not satisfied, waiting for the opportunity to move, or the mouthful product introduction. I have never seen a sales consultant take a few more packages on the spot to let customers look in the mirror and see the overall matching effect.

In fact, in shoe sales stores, there are basically a variety of bags displayed, including casual bags, handbags, business bags, shoulder bags, etc., so many products that can be matched are not used properly. In terms of sales, it is not necessarily a good thing to let customers focus too much on a single product, because if customers focus on a single item, the last thing left is to pick a problem.

However, a smart sales consultant will guide the customer's focus, so that customers can focus on the overall matching rather than on a single item, for example, take a few more packages to let customers see different collocation produces different feelings, so that customers can focus on the effect of the whole body matching, or focus on a pair of shoes can match all kinds of packages convenience. When the customer's focus is on the whole, the best result is to sell both shoes and bags, even if the bags are not sold, but the possibility of selling single products will be much higher than that of single introductory products.