What Preparations Should Be Made Before Joining The Clothing Brand?

At present, there are many brands of clothing on the market. Many franchisees do not understand the operation of the market and brand, and the phenomenon of investment blindness and premature death is common.

Thus, entrepreneurs must make preparations before deciding to enter the field of clothing affiliate.

First of all, I want to ask myself two questions:

Who has the right to join you?

1. manufacturers (that is, owners of brands)

2. agents, a region's agents within its authorized scope, can find franchisees to make its agent brand.

General steps to join?

When you choose the brand you want to join from many brands, you should pay attention to the negotiation.

1. talk about your terms of joining.

The 2. contract is usually one year.

3. check the manufacturer's certificate.

1) business license

2) tax registration certificate

3) the trademark registration of the Trademark Bureau of the State Administration for Industry and Commerce

4) brand authorization.

5) the quality supervision and inspection report of the manufacturer's location.

Actually, looking at a clothing store on the surface is very simple, but there are many, many things in it.

Before deciding to enter the garment industry, you should also have the following knowledge:

First of all, if you are going to open a family

Brand franchisees should have sufficient funds to support them.

Secondly, we must fully understand the industry, which is also the most important.

For example, you need to know about clothes.

How to divide the channels?

Where is the difference? Different channels have different requirements for people.

An ordinary clothing store, do a good job of decoration, find the source of goods can open shop, also can make money.

But this kind of business is very hard and needs to be cleaned every day. There is no support and guidance from outside, and no brand name is enough to support it.

Although it is not necessary to worry about the supply and decoration of the brand, it is necessary for the franchisee to have a good understanding of the professional knowledge of the garment industry.

For example: sales skills, shop management, shop display, clothing knowledge and so on.

However, the current situation is that franchisees do not know much about their own products, they are all basic knowledge, and do not know much about products, including fabrics, and so on.

Some even do not know much about consumers, so it can be seen that such franchisees can not be successful.

If you retrogress for 5 or 10 years, even if you are not professional, you may have a chance to earn money if you work hard, but now you can't do it.

The franchisees now have many mature and experienced ones.

If you compete with him in the same market, you need professional knowledge.

Third, we should thoroughly investigate the brand before choosing it.

Franchisees should bear in mind that business is their own and do not rely on others.

Generally speaking, the most preferential treatment is in the advertisements of merchants, and they are all beneficial to the enterprise, but they can not write the things that can not be done.

Only when franchisees negotiate with enterprises will they involve essential content. Only then can franchisees find out whether the brand is suitable for themselves.

However, if the franchisee is inexperienced and fails to start negotiations, he will only take a glance at the publicity materials of the enterprises, and hastily make a decision and sign a contract.

In this way, when entering the operation stage, many problems are exposed, which is why many join the chamber of Commerce fail.

They did not conduct in-depth research on brands when choosing brands.