Garment Industry Pformation Is In Contact With Consumers.

To treat consumers well is the same rule.

"The law of commercial market invariance is only good to consumers."

When the China Fashion Forum opened, chairman Ye Shouzeng, chairman of the clothing brand ICICLE, threw this sentence.

In recent years, it represents the traditional manufacturing industry.

There are many reasons for the difficulties of survival, but there is only one way out, that is, to seize the market and satisfy and tap the needs of consumers.

"For this reason, the clothing industry must make a path choice, which is to cater for consumption or to guide consumption, whether to accept passively or to tap the consumers voluntarily."

Xu Xiaonian, a leading economist, said at the forum that the clothing industry should change more from creating products to creating demand, from expanding production to expanding R & D and design.

Some pioneer clothing enterprises have begun to try this way.

The underwear brand love group has expanded the layout of the living hall since the end of last year.

It includes all kinds of life related products, such as underwear, bedding, slippers, skin care products and so on.

"Moisturizing cream, for example, is not designed to pform cosmetics, nor is it the main thing to do.

It is to enable consumers to enjoy more sophisticated services to facilitate their one-stop shopping.

Chairman Zhang Rongming said.

In the recent Chinese clothing and Accessories Fair (CHIC), many enterprises and designers from accepting brand orders to accepting customer orders, an overcoat can also be produced exclusively.

Some enterprises have also demonstrated the intelligent O2O customization system, and only need to place orders on their phones to enjoy unique costumes.

Pan Jiancheng, deputy director of the China Economic Prosperity Monitoring Center of the National Bureau of statistics, said at the forum that the service consumption and personalized consumption of the clothing industry are rising in a straight line, and that the user centered, satisfying and even guiding needs of everyone is the way to break through.

Turning "Internet +" into a competitive weapon

Because of the entry of the Internet, the competition in garment industry is becoming more intense, and profits seem to be even more modest.

Rather than fear new business, embrace and accept.

"The most feared thing is to enter the new normal, but still the old thinking."

Pan Jiancheng reminds entrepreneurs here.

Seizing the new business format and turning the "Internet +" into a competitive weapon should be the choice of enterprises.

The clothing enterprise red bean group launches smart clothing application system. It uses mobile phones to link sales teams, sales terminals and agents all over the country to conduct remote management and customer traffic data analysis, reduce costs and better perceive customer preferences.

The head of the red bean group said that he is now considering the use of the Internet to expand the sales and service of enterprises and to narrow the distance from customers.

After the Internet marketing, enterprises should also realize the Internet of channels, operations and product manufacturing.

Ongoing China International

Zhou Shang, more and more designers and brands also show high tech and Internet elements in clothing distribution, including smart glasses, technology fabrics and so on.

Sun Ruizhe, vice president of the China Textile Industry Federation, said that the traditional manufacturing industry embraced the Internet and gained not only changes, but also promotion.

Especially for industry, the Internet enables the industry to pay more attention to technology and quality.

Stick to the "craftsman spirit" of pursuit of perfection.

"Under the new normal, the clothing industry is worth sticking to, and needs to stick to it."

Xia Guoxin, chairman of women's clothing brand, said with emotion.

Like Xia Guoxin, many entrepreneurs, such as Si Fan, white-collar workers and so on, who have been doing business for over 20 years, said that the industry should be refined and enterprises need to be optimized.

"Changing the" 100 meter sprint "to" marathon ", the first is to accept the fact that the industry pressure will not change in the short term, two is to adhere to the product itself, not impulse, not short time, the pursuit of perfection.

Pan Jiancheng said.

"Until now, I am still moved when designing and weaving."

useless

The founder, a famous designer in China, Marco believes that despite constant changes in the format, she insists on adhering to the product well.

In fact, "Internet +" itself is also reminding and forcing manufacturers to be more focused and professional.

"New concept, product form, and market demand for products will not change," said Mr.

Grasp the essential things, insist on the perfect pursuit of technology and quality, and do the most basic work to the best, will give the product long life.