Under The New Era: Where Is The Road Of Garment Enterprises?

Many garment enterprises face "order shortage" after the festival.

"Although many international professional exhibitions have been run this year, the results are not satisfactory." Years of operation clothing Chen, a production company, told reporters that the current production orders were received years ago, and that they were regular orders from old customers. This year's new orders are difficult to answer.

Ms. Chen's clothing enterprises engaged in women's clothing production and processing for nearly 20 years, and basically do foreign trade exports, has reached thousands of sewing workers production scale. But under the pressure of operation, the company has reduced its staff to more than 350 this year.

"The shrinking of the workforce in the garment industry is behind the shortage of orders." Zhou Xuefeng, Secretary General of Keqiao Garment Association, thinks that this year, people generally feel that orders are difficult to pick up, and the days are even worse than 2008. "In 2008, we couldn't get export orders, and at least there were many enquiries. Even this year, there were very few inquiries." Ms. Chen made women's clothing for Europe and America, and the gross profit in export clothing was relatively high. Moreover, she also has a fixed American clothing wholesaler, holding some old orders, the days should be better. She said, "it's getting harder and harder to make. 5 years ago, processing a woman's dress for export can earn five or six yuan, and now the profit is only 1 yuan!"

The rise of labor cost leads to the loss of orders.

"Foreign trade orders are sufficient, so that Keqiao clothing enterprises have 3000 unwritten rules for starting." Mr. Li, a business operator who has been engaged in garment production for more than 10 years, has revealed that as a labor-intensive enterprise, garment enterprises once relied on cheap labor and attracted large orders from many European and American countries.

"Low wage cost is the biggest competitive advantage of Keqiao garment processing enterprises." An unnamed clothing business operator told reporters that wages are up more than 70% over 3 years ago, but the increase in processing fees is only about 15%.

Rising labor costs frighten foreigners away from their orders, Keqiao. clothing Last year, exports dropped by 30%. According to the survey, most of those orders went to Southeast Asian countries such as Vietnam, Indonesia and other countries where labor force is cheaper. It is understood that in the first 2 months of this year, clothing exports in Keqiao area were more than 6000 US dollars, down 0.4 percentage points compared with the same period last year.

Integration of creativity is the way of hope.

"In fashion and textile industry, the key word" fashion "can not be ignored. Xu Aihua, chairman of Keqiao clothing association and chairman of Hualian Group, is studying in Japan. She believes that in the face of increasing labor costs, Keqiao garment enterprises can no longer rely on demographic dividend to "live". Redesigning and promoting fashion is no longer the slogan of Keqiao's clothing industry, but should be a real action.

Xu Aihua, deputy to the National People's Congress, submitted a proposal on the spanformation and upgrading of the textile and garment industry in the fashion industry during the 13th Five-Year session. Compared with the traditional textile and garment manufacturing industry, she thinks that the fashion industry, which is closely connected with creativity, starts late in our country. But under the background of the national comprehensive strength, especially the rapid promotion of influence, it is the main way to realize the quality development of the national economy by promoting the huge "manufacturing in China" with the fashion industry, especially the labor intensive industries such as textiles and clothing.

Indeed, when visiting the Keqiao F5 Creative Park, which combines creativity and fashion, reporters saw a scene of spring: some companies were busy designing products, some were busy preparing for exhibitions, and others were busy recruiting. Not long ago, at the Shanghai international fashion show, more than 160 styles of fashion design company from F5, Keqiao Creative Park, were in fashion. Women's wear It caused quite a stir. "Good results show our strength." The head of the company revealed in the summer that this year will be a year of great development. In addition to Beijing's ambitious business cooperation, the two development center will also be set up.