The Clothing Store Marketing Has The Law: One To Do Two Words, Three Combinations.

One is: "great things must be done in the world".

Promoters must do first.

Since we do it, we must do our work well and do a solid job well.

Lazy people can't do well or do sales work.

"To do" I summed it up in four words: the eyes are alive.

Specifically, we must achieve "three good" and "one display".

"Three good" is: first, hang up the scroll and the hanging cloth and hang it in the conspicuous place. It is better to hang up several products' banners in the shop to highlight the overall effect.

2. Stick up POP, such as advertising, posters, stickers and so on.

The company will play the brand product advertisement well.

"One display" means sorting out containers and making products.

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Product display is a very basic and very important job in sales.

But most salespeople do not pay attention to product display, and some people even have no sense of product display.

Related data show that science and technology can adapt to consumer psychology and consumer demand, Chen Ling can drive the growth of 30%-40% sales. A good product display can promote the purchase of 70% non pre planned consumers.

Everyone will notice this phenomenon: products with better display and products that customers can readily get are the products that he is pushing.

Attention should be paid to the following techniques: first, strive for the best display points: the first thing you can see in the store, and the line of sight is high.

2. The commodity label must be accurate with the merchandise, the display surface should be kept clean, and the arrangement should be neat; a series of goods should be placed at least 5 or more to highlight.

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Several brands of products are placed on a shelf to make a special counter.

(3) the artistic nature of the arrangement: the order of the arrangement between different products and different styles should be scientific and orderly (generally placed in the order of small to large, which is in line with the normal aesthetic view of the people).

Two said: as the saying goes, "a good word is three, the winter is warm, and the bad words hurt the June cold."

It can be seen that language plays an important role in our communication with customers.

Therefore, promoters should not only do but also speak.

It is a good idea to keep customers thinking about the products of the shop, but vice versa.

There are three requirements for "saying":

Say hello to your customers after you meet them.

A good salesperson should study hard and flexibly use the basic terms and various ways of dealing with customers.

Introduction: that is to introduce shop products.

Product knowledge is the basic selling point in the sales service process, so we must keep the characteristics and selling points of our products in mind, so that we can do well your sales work.

In the course of work, promoters should take advantage of idle time to pay attention to competitors' actions in the same industry, such as sales, sales methods, market activities, price changes, new products listing, personnel changes and so on, and report them to the sales supervisor in time.

Know that the other side has the possibility of sales success.

3. Pay attention to sales methods and skills: when introducing to customers, pay attention to the way, let others be willing to accept, try to figure out the user's psychology, so that he can accept the company's products naturally, instead of chattering and grabbed, causing the other party's resentment.

A set of euphemistic and clever marketing terms can not only satisfy users, but also let a dissenting user finally willingly buy our products.

A good salesperson should have first class eloquence and promote the perfect service quality through language expression.

If sales are not successful, users are advised to buy other products and not to return empty handed.

Learning to distinguish people (but not by appearance), because of consumers' individualized and differentiated consumer demand, promoters should stand on the customer's standpoint and experience his needs and ideas. Only by fully understanding the purchasing characteristics and psychology of different consumers can we provide better service for customers.

Three combination: that is to say, we must choose the right time, speak and do it, combine the two organically, give customers a sense of proficiency in your business, and better summarize the sales promotion methods with their own characteristics.

Sometimes it can be treated differently according to the customers' circumstances.