Opening The Clothing Store Location And Catching Two Points

Site selection is very important for a clothing store.

This is also the most important thing for many franchisees, because it determines the benefits of store operation.

When a chain store is ready to build, it is essential to make a business group analysis, but the ultimate goal is to select the appropriate location.

In western countries, site selection is regarded as one of the three major resources needed before opening up, because the location of a specific location determines that the chain store can attract limited distance or the number of potential customers in the region. This determines the level of sales revenue of chain store, which reflects the value of location as a resource.

So, what conditions should a clothing store have in location selection? Generally speaking, the following two conditions are indispensable.

The location of clothing shops is a long-term investment, which is related to the future of business development.

When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the shop site is determined, it is difficult to change.

Therefore, enterprises are

We must have a vision for development, not only to study the present situation, but also to correctly predict the future.

Because the location of the network is changing all the time: traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is changing and developing.

How to join

Store? For an enterprise, the newly selected shop site should have certain commercial development potential and competitive advantage in the area, so as to ensure that it will be profitable in a certain period of time.

For example, the Japanese DAE wing company, relying on its advantage of its chain group, has adjusted the sales revenue of the chain stores rapidly by using the time difference between the 3 months after the purchase of goods, and purchased land with lower land price in the non-commercial center, and built commercial facilities and other real estate.

After the land price rises, the real estate price is sold, and the commercial facilities are taken as a node of the chain supermarket of our company.

Each point should have a certain scale of target customers, which is an important condition to ensure its operation to a certain scale.

The general supermarket operates mainly on daily necessities, and is restricted by the law of consumers' shopping distance. Consumers are unlikely to run long distances for some daily necessities.

As a result, it is not likely to have a wide mobile customer group like a large department store or a professional large household electrical appliance store, which can only rely mainly on the service of a certain scale of target consumer groups to obtain more stable sales revenue.

Therefore, whether we have a target customer of a certain scale is one of the important factors that should be considered in the choice of supermarket stores.

How to join a clothing store? For any shop, the target customers of clothing store are always changing.

Municipal Planning and pportation changes can lead to an increase or decrease in customer groups, which is also an important basis for predicting future customer groups.

For example, in the construction of a residential area in a certain area by municipal planning, there will be fewer residents at the beginning of the establishment of residential areas. With the continuous improvement and development of residential facilities and other supporting facilities in residential areas, residents will also increase. It is clear that the establishment of chain store outlets in such areas is inevitable.

Such as new stations, wharves, subway exits, tourist attractions and public indicating facilities can increase consumer groups.

There is no doubt that changes in these external circumstances must be taken into account in the determination of the consumer group.