The Growth History Of Amoy Brand "Clothing Products Tiancheng"

When the tide of online shopping is coming, Du Lijiang, President of clothing products Tiancheng.

Leaving from a foreign company, carrying a dream.

He started his pioneering career. With his unique view of clothes and his sensitivity to fashion, he followed the trend of the times and became unique in the Internet clothing industry.

Like many entrepreneurs, capital chain is not enough at the beginning of business.

Du Lijiang, who has always been calm, has been investigated.

Finally, he sold his commercial house in Hangzhou and put all his energy into the clothing industry.

It took 8 years to build a commercial aircraft carrier for Internet fashion.

In 2010, registered EPTISON clothing products became exquisite trend fashion clothing brand, displaying the present life with unique fashion attitude.

Layout leisure, emphasis on comfort.

Tibetan blue, black, gray, white and other neutral colors are the main colors of the design.

Green, coffee, orange, red and other fashionable colors are used as design aids.

The sense of design is exquisite and simple.

Deeply loved by college students and the public.

Since then, the total number of service customers has reached 5000000, with annual sales of 400 million.

In the same year, I participated in Tmall's "I am the winner" competition.

And won the championship of "I am the winner".

In 2011, the independent designer team, which was the firepower, gathered the world's top fashion trends. Combined with the Asians' physical characteristics and skin color characteristics, they used keen insight to innovate the fashion elements that came from every popular city every season.

"Series of sympathize.

Loved by the public, it was the most powerful network operator in the year.

Life is like this. There is always more return than giving.

2012 is a year of harvest.

Clothing products set up in heaven

Its exquisite and simple leisure style is also popular among women.

The two brands also boarded the main venue in 2012, and became the only brand to enter the main venue in 2012.

In 2013, Yi Tiancheng and Deng Chao, Huang Xiaoming and Tong Dawei starred in the official cooperation of the film "Chinese partner".

Cooperate with "free lunch" to launch "Chinese partner" charity sale.

。

Official cooperation with white lily and Eddie Peng in the movie breaking up contract.

Official cooperation with Fan Bingbing starring in the movie "one night surprise"

Official cooperation with Andy Lau in the movie blind detective.

Du Lijiang today leads a mature team.

Standing in the Internet apparel industry, become the top ten online clothing brands.

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In the process of selling, clothing salesmen should do the following:

One is: "great things must be done in the world".

Promoters must do first.

Since we do it, we must do our work well and do a solid job well.

Lazy people can't do well or do sales work.

"To do" I summed it up in four words: the eyes are alive.

Specifically, we must achieve "three good" and "one display".

"Three good" is: first, hang up the scroll and the hanging cloth and hang it in the conspicuous place. It is better to hang up several products' banners in the shop to highlight the overall effect.

2. Stick up POP, such as advertising, posters, stickers and so on.

The company will play the brand product advertisement well.

"One display" means sorting out containers and displaying products.

Product display is a very basic and very important job in sales.

But most salespeople do not pay attention to product display, and some people even have no sense of product display.

Related data show that science and technology can adapt to consumer psychology and consumer demand, Chen Ling can drive the growth of 30%-40% sales. A good product display can promote the purchase of 70% non pre planned consumers.

Everyone will notice this phenomenon: products with better display and products that customers can readily get are the products that he is pushing.

Attention should be paid to the following techniques: first, strive for the best display points: the first thing you can see in the store, and the line of sight is high.

2. The commodity label must be accurate with the merchandise, the display surface should be kept clean and the arrangement should be neat; a series of goods should be placed at least 5 or more to highlight the overall effect.

Several brands of products are placed on a shelf to make a special counter.

(3) the artistic nature of the arrangement: the order of the arrangement between different products and different styles should be scientific and orderly (generally placed in the order of small to large, which is in line with the normal aesthetic view of the people).

Two said: as the saying goes, "a good word is three, the winter is warm, and the bad words hurt the June cold."

It can be seen that language plays an important role in our communication with customers.

Therefore, promoters should not only do but also speak.

It is a good idea to keep customers thinking about the products of the shop, but vice versa.