Mao Jihong: The Internet Is Destroying The Rules Of The Clothing Industry.

In the current era of electricity suppliers, the exception of annual sales of about $1 billion has not been involved in Internet marketing.

Mao Jihong said frankly that under the condition that business rules of commercial system are not yet perfect, the intervention of the Internet has disrupted the industrial rules and brought about hidden dangers of abnormal competition, which can lead to the neglect of management brand and industrial innovation.

When it comes to the imperfections of business rules, Mao Jihong refers to the introduction of overseas luxury goods into China. Domestic shopping malls give various benefits such as exemption or decoration because of their brands, or even take the money earned from domestic brands to feed these international first-line brands, while international sales are mainly abroad.

For example, many domestic brands, because of human and other costs rising, are facing the problem of changing the price mode.

He thinks,

To be strong, we must start with brand management and innovation.

However, relying solely on the Internet has not helped this.

"We rush to pursue the so-called fast Internet.

Economic and so on these forms, it actually can not solve the essence of the problem.

Under such a name of subversive innovation (Internet), they will not put greater force on innovation.

Mao Jihong believes that the electricity supplier is still a red sea.

Enter e-commerce to pursue business ranking.

With the rapid growth of sales through the Internet, the sales of the same brand will often be affected for several months, which is "false prosperity."

The market itself is not perfect, and the Internet has led to a more chaotic market.

Mao Jihong, who has been upstream, has invested heavily in exceptional stores and bookstores in recent years.

The exception to the Shanghai Heng Mountain workshop, which opened last year, is an attempt by the online consumers to return to the line to re - experience the store.

Exceptions, two villas in the retro commercial real estate have been held, and an exhibition of cross-border cooperation has been held.

And after two years of opening up in Guangzhou, it has opened a four thousand square meter shop in Chengdu and continues to prepare Chongqing new store.

However, Mao Jihong also said that the exception is not entirely reject the Internet.

"In fact, I did not refuse it, that is, how to use this double-edged sword.

From the operator itself, you have to know what kind of value you want to maintain. Like our industry, what we really need is not marketing mode, but really learning to make clothes, really do the brand, and truly establish their competitiveness in the industry.

He stressed that policy makers should introduce relevant laws and regulations as soon as possible to regulate the Internet market.