The Secret Of Making Clothes Store Business Flourishing: Perfect Display
In the clothing display work, the operator should not only face up to the overall layout of the clothing, but also pay attention to the selective layout of the clothing. The selection of display clothing should be considered according to the actual situation such as store inventory and seasonal changes. Generally, the following aspects can be considered:
First, choose clothing that reflects the business characteristics of the store. Famous brand clothing stores usually have their own specialty products, some shops are famous for men's suits, some shops are fashionable in women's fashion, while others are famous for their special clothing. Through the selection of samples, clothing store customers can understand the characteristics of clothing, and customers of clothing stores can choose to purchase them.
Two, want to let clothing The customers of the shop understand the new colors and new styles of clothing. They should actively display the samples, and consumers will understand the styles of clothing, so as to sell the products and expand their sales volume.
Three, adequate supply and strong dumping. clothing 。 Such clothing should also be sampled. display The purpose of the work is to communicate production and marketing channels, speed up capital turnover, and adjust inventory structure.
Four, remind the customers of clothing stores to pick up seasonal costumes as early as possible, so the sample selection and display work of these garments should be done earlier. Remind consumers to make sure that consumers are prepared to buy clothes.
Five, guide consumption and expand the clothing of dumping. In the clothing store, there should be timely selection and display of less clothing, and clothes should be cleaned before they are stored. Clothing worn by clothing will be contaminated by external and human secretions. If these contaminants are not cleaned in time, they will stick to clothing for a long time. As time goes on, they will gradually infiltrate into the interior of the fabric fibers, which will eventually be difficult to remove. In addition, the pollutants on these clothes can also pollute other garments. The key is to introduce the characteristics of clothing and the use and maintenance knowledge, so as to guide consumption and open sales.
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People usually consider their price when buying clothes, that is, price is an important factor that consumers should consider when buying clothes. Therefore, whether the price formulation is reasonable or not is not only related to the interests of the clothing store, but also to the vital interests and purchasing power of consumers.
For a store owner, if you want to make your clothes invincible, the most important thing is to have a good price war. Only when the price war is completed, will there be a steady stream of tourists.
Today's clothing pricing is nothing more than two ways of bargaining and bargaining. At present, clothing stores only offer discounts without verbal bargaining, while scattered stores are self pricing or oral bargaining with customers.
Pricing for a slightly larger clothing store and franchised store can be more formal, but the price should be realistic. This gives people a sense of honesty and will be patronized again. The price fixing method has its own advantages.
For small shops, the advantage of bargaining is to let customers feel the pleasure of bargain and let them have the ability to grasp profits. In short, whether each clothing store owner is suitable for pricing or bargaining depends on the actual situation, and does not apply mechanically.
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