Wang Shi Shi: Design For Brand Service

Wang's real design is more like her own life record. For a time, her own life often moved, and she made a series of autumn and winter inspired by nomadic people. But every time she persisted, the neat line design, the texture of woolen fabrics, the nostalgia color, and the precipitated design belonged to her style.

But Wang Zaishi sees the brand as more important than anything else, even if the core design is based on the brand. In fact, building a designer brand is a complex project, and it needs to establish its own brand culture. loyal The customers to follow this brand are accumulated and established bit by bit.

Wang Zaishi did not learn yet. Be in business But the parents had their own company, and their father went to sea from an electronics engineer in 1990s. When he was 12 years old, Wang was taken home by his parents and worked with the workers. From the first day of her brand building, she knew what the brand was like.

And the design she understood was actually the product, and the design of clothes until the press conference was just launched the door, and there was still a long way to go.

"They need to be sold out. Promote When we arrive at our guests and give feedback after a certain period of time, the design process is really over.

Wang Zaishi went from her 23 years old studio to her 29 years old, and the designer herself kept growing. She also began to try to make her own accessories, such as high heel shoes that she had always wanted to make, and began to develop some accessory products with stronger fashion attributes. But through the ignorance of the young age, now the king is more hoping to have more things to settle down on his own brand.

"In fact, who comes to the end is still unknown, and no one knows what will happen tomorrow." But Wang Zaishi is sure that everything must be prepared before the start, and if she wants to be a brand, she is sure that she will serve it for decades.

"Even if I do not serve it one day, the brand will still exist here."

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In 2014, Wang did two shows in a year. After the third day of the conference, more than a dozen buyer shops had been placed in Wang's studio.

But even now, many of the shop operators themselves are still not professional, so Wang Zaishi attaches great importance to the brand positioning of the buyer's shop, and has always used his own professionalism to drive the professionalism of the buyer's shop. Wang in the real sales team every season in the goods on the shelves will shop, training buyers shop clerks, tell them the advantages and characteristics of clothing, why in what parts of embroidery, there are manual details in those parts, so that buyers shop service personnel to convey this information to customers.

The sales team will also be responsible for the inventory flow, and adjust and rotate the bad sales styles among different stores. If the buyer shop has stock, then Wang will send someone to solve it in the past. "What I want to do is a long-term business".

Of course, the environment of Chinese independent designers has been much better than that of brands. At the very beginning, Wang Zaishi built a brand by a venture capital fund from her parents. In 2010, the designer's brand integration shop appeared and slowly relied on her works to support the studio. "Until 2012, we opened the shop of Lord Buddha, and we haven't had any big problems in operation."

In the past few years, I have been communicating with fabric producers and producers in the factory. The brand building of Wang in the past 6 years has come down to earth. But Wang is very aware that China's fashion environment may take more than ten years to complete and even need one or two generations. She is not in a hurry to sell for a while.