China Is The Leader Of Global Luxury Consumption

< p > Michel Guzez, deputy director of Kedge business school, Marseille, France, director of MBA/EMBA project. He is also a consultant to The Scriptorium company. The clients of the brand planning company involve investment funds, luxury brands, popular brands and publishing and other industries.

He has served as managing director of White Spirit, and director of human resources and corporate culture and Executive Committee of BELLE group, Switzerland.

Mr. gzezs has also established and developed MBA, an international luxury brand management major at ESSEC business school, and has worked with many a href= "http://sjfzxm.com/news/index_c.asp" luxury brands "/a".

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< p > a silvery gray short hair, with a dark brown scarf and black coat, the first time to see Professor Michel Guzez, the handsome French Frenchman left the impression of classical fashion to reporters, which is described as the "high-end atmosphere" in the popular language of the Internet today.

As the vice president of Kedge business school in France and director of MBA/EMBA project, Gu Zi Zi has unique views on brand management planning.

However, despite the limited influence of Chinese brands worldwide, only 3 to 4 brands that are truly internationally renowned, they will produce 10 to 20 international brands that are Chinese in the next 5 to 10 years.

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< p > survey shows that in 2013, although the global a href= "http://sjfzxm.com/news/index_c.asp" > luxury goods market < /a > faces many pressures, the total capacity of the global luxury market will still reach a record $217 billion, and the annual growth rate is expected to reach 11%.

The domestic consumption of China's luxury goods market will reach US $28 billion, an increase of 3%, and overseas consumption will be further strengthened, reaching US $74 billion, that is, the total consumption of Chinese luxury goods in 2013 will reach US $102 billion, which means that the Chinese will buy 47% of the world's luxury goods.

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"P > Guse believes that if Chinese enterprises want to create luxury brands, they need" 6+1 "conditions.

Among them, the 6 conditions are cultural background, craft, quality, talent, creativity and design.

In China, people can find the first 6 conditions, but only "+1" is hard to find. This is the ability to understand brands and build brands.

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"P >" Gu Zi Zi emphasizes, "the enterprise must take the quality route, must cooperate with Europe" a target= "_blank" href= "http://www.91se91.com/" designer /a >, must have better brand management and brand building education. "

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At present, there are not many Chinese brands widely known by the world P.

In the view of ancient times, the Chinese brands that truly conform to the international brand are Lenovo, Haier and HUAWEI. Even "Lining [-2.38%]" is more or less away from the "international brand".

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< p > "for Chinese enterprises, to build a brand that is widely known worldwide, first of all, we should focus on how to build the brand and how to build it. Secondly, we should face up to the shortage of talents and attract talents who can help enhance brand value and popularity. Finally, we need to go international as much as possible and compete with international similar enterprises."

Ancient times suggested.

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< p > looking forward to the development of Chinese enterprises' brand building in the future, gads said with great optimism that although there are not many "big international brands" belonging to China now, there will be 10 to 20 enterprises in the next 5 to 10 years to be "successful in practice" and become an international brand with the names of Haier, Lenovo and Hua Weiqi.

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< p > it is worth noting that the Kedge School of business in France, which is located in ancient France, is a newly born "newborn" born this autumn. It is a combination of two famous French business schools, Marseille School of Commerce and Bordeaux business school.

The merged Kedge business school has become France's largest business school with the top two in management research.

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In terms of brand management talent, P said that in China, people's awareness of brand has risen to an unprecedented level.

Indeed, more and more people are willing to approach business schools and other training institutions to learn brand management and even international brand management knowledge.

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"P." for this reason, Gu said that in international brand teaching, there must be two aspects of international and Chinese content. "For Chinese students, they first need to understand what the global market is like, and then understand what the Chinese market is like.

For French students, it is the same reason, first look at the global market, then look at the French market.

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