The Arrival Of The Era Of Big Data Shop To Reduce The Number Of Online Stores

< p > reporters conducted a random survey of those who participated in the "double 11" promotion of Beijing < a href= "http://sjfzxm.com/news/index_f.asp" > online shopping consumption < /a >. Among the consumers surveyed, 73.3% of consumers said that the "double 11" purchase of goods had been all available, and 26.7% of the consumers said that some of the goods had not yet been received, of which only 6.7% of the consumers indicated that there was still no goods being delivered or no logistics records could be found.

80% of consumers believe that this year's "double 11" logistics speed is better than last year.

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< p > in the eyes of the industry, the first show of the rookie is almost perfect from more than a week to 11.

Under the background of limited capacity growth, more than ten socialized a href= "http://sjfzxm.com/news/index_f.asp" > logistics company < /a > through the guidance of big data, the efficiency has been increased, and nearly 150 million packages have been processed within a week, tens of thousands of goods even arrive on the 11 day.

Alibaba said that through data radar, businesses can clearly achieve the logistics order management, the yield, the rate of pit, the signing rate and so on at a glance.

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< p > except the rookie, other a href= "http://sjfzxm.com/news/index_x.asp" > electricity supplier < /a > also benefited from the changes brought by big data and intelligent logistics.

Xue Weifeng, director of logistics in East China, said in an interview with the Beijing Commercial Daily reporter that unlike the previous promotion, this year's "double 11" period abandoned the "human sea strategy". More intelligent logistics systems were adopted. Apart from sorting and other individual links, they still use manpower as the main part.

"We have reached a cooperation with SF, when our own distribution can not afford to take so many orders, the system will automatically pfer orders to socialized logistics such as SF and prevent the explosion."

According to the introduction, in order to deal with the busiest time of order, Yi Dong Xun Dong's 30% orders were allocated to Shun Feng.

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Hong Tao, a professor at Beijing Technology and Business University, believes that the overall speed and quality of express delivery this year are higher than last year's P.

Data show that as of November 15th, after the "double 11" e-commerce focused promotion activities, orders for the electronic business platform generated about 70% of the express shipment has been shipped, and gradually entered the courier service link, has completed the delivery and sign the ratio of 55%.

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"P" and "double 11" were criticized last year. This year, individual shops have been discovered by the media.

For example, AK menswear has been pointed out that the same ID repeated purchase price of several thousand yuan commodity, more news said, there are not less than 7 participating in this year's "double 11" promotion business, because of alleged fraud, Tmall was off the shelf shop.

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< p > a retail industry pointed out that just like traditional business super to pay for their own performance, the online shop often has such a situation.

For department stores and electronic commerce platforms, no matter who pays the bills, they will not affect the discount and draw off of the channel providers. Therefore, it is also in disguised form to reduce the income of the platform in a disguised form.

"This phenomenon is very common, and is not limited to the Tmall platform.

But Tmall's credit system is more open, and the phenomenon of cleaning is even more obvious.

The source told the Beijing Commercial Daily reporter that most of the "fast online stores" and "exploding commodities" would take a good search location by using the brush list. "Double 11" as an annual traffic exposure platform and brand exposure platform, the online store is more sensitive to sales, which is closely related to the annual "double 11" sales promotion thought.

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< p > from the view of the North Business Research Institute, the excessive attention to sales figures makes it easy for enterprises to fall into a dead end of numbers, ignoring user experience and products themselves.

In the Internet field, including many customers, many cases have proved that scale game is not the sustainable development of brand electric business.

Ma Yun, chairman of Alibaba's board of directors, also made clear that the figures were not important, but the business changes behind the figures.

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< p > in addition to the list, return is the objective reason for the 40 billion yuan sales of the "double 11" electricity supplier industry.

China's e-commerce research center believes that during the "double 11" period, all major e-commerce providers are promoting sales. Some of the products are limited to kill time. Many people only see the price of the bottom copy, but do not see the performance of the goods, so they urge them to place orders, so that they will not be able to return the goods after they arrive.

According to data from China industry research network, the return rate of "double 11" has reached 25% this year, and some businesses have reached 40%.

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< p > China Electronic Commerce Research Center further predicts that the Consumer Rights Protection Act Amendment will come into effect in March 15th next year, which explicitly stipulates that consumers have the right to purchase online products within seven days from the date of receipt of the goods.

Therefore, next year, the electricity supplier's "double 11" sales promotion return rate may be much higher than this year, and individual electricity suppliers or businesses may reach more than 40%.

Jingdong CMO LAN Ye mentioned in the importance of logistics, frankly speaking, some customers will set several identical products at a time when they are promoted, and who will get them quickly, and others will refuse to accept them.

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< p > a group of data from Taiwan shows that over the past five years, the number of shops in Taiwan has decreased by 1.0098, while the number of online sellers has increased by 9278.

In the industry view, the pfer of consumption positions has quietly occurred, but traditional retailers seem to have not yet prepared for the Internet era.

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< p > although there is no such detailed data, the trend of consumption pfer in the mainland is also very obvious.

According to the Ministry of Commerce, Li Jinqi, director of the Department of e-commerce and information technology of the Ministry of Commerce, said in the eighth cross-strait economic cooperation and development forum held in September this year, the volume of e-commerce pactions exceeded 8 trillion yuan in the mainland last year, an increase of 31.7% over the same period last year. The growth rate is about 4.1 times the GDP growth rate of that year.

The latest data show that in 1-9 months of this year, sales of 3000 key retail enterprises monitored by the Ministry of Commerce increased by 8.9% over the same period last year, and online shopping grew by 34.7% over the same period last year. The consumption volume of retail sales in the first three quarters will reach 1 trillion and 300 billion yuan, equivalent to the level of last year.

Meanwhile, sales of department stores, supermarkets and professional stores increased by 11.1%, 8.4% and 6.9% respectively.

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Wang Chengrong, President of Beijing Vocational College of Finance and Commerce, believes that the popularity of the Internet and mobile Internet will lead to a retail revolution. The mobile Internet is expected to completely break the traditional P business mode and change the practitioners' business thinking.

There is an industry view that retail sales channels are diversifying with the progress of science and technology and consumption habits.

While the online shopping channels of the main convenience cards are growing stronger, the increasingly high rent may become the last straw to crush the stores.

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