Can Shoes Find New Way Out With Operations?
< p > reporter survey found that, in fact, in order to reverse the passive situation of shoe manufacturing cost rising pressure, part of the manufacturing industry in Dongguan is working hard to move forward on the road of industrial upgrading. < /p >
< p > < strong > < a > href= > http://www.91se91.com/ > > shoe making industry < /a > upgrading in situ and innovating business mode to find out road < /strong > /p >
For the exploration of industrial upgrading, the world shoe industry headquarters base, which is the world footwear forum, is an example of tens of millions of shoe enterprises in order to get rid of OEM production and reverse foreign brands for P. In 2008, Zhang Huarong, President of the base, recognized the importance of industrial upgrading. He joined some of the manufacturers' colleagues and began to run the world shoe base. At the same time, the first world footwear development forum came into being. < /p >
< p > "the purpose of our forum is to announce to all the world's colleagues that the footwear industry in Dongguan and China must develop orderly, from manufacturing to R & D, and then to the future high-end market of the world footwear industry. These are our goals." Zhang Huarong said that the preparation of the world footwear headquarters base is the best way to spanform and upgrade the footwear industry. < /p >
< p > the development target of the world shoe base can include all the industrial chains of the shoe industry. "This kind of business mode is to directly spanition from OEM production to labor earning processing fee to a more profitable production and marketing research package." Zhang Huarong said. < /p >
< p > unlike Zhang Huarong and others who are preparing for the headquarters base, more shoemaking factories are beginning to take the fast track, small investment brand building and e-commerce. In addition, there are also some shoe factory owners to upgrade by purchasing mechanized production equipment, and to solve the problem of insufficient labor and recruitment difficulties. < /p >
< p > < strong > increasing enterprise technology content and introducing fine management mode is the long way to go. < /strong > /p >
< p > unlike the practices of the entrepreneurs on the spot, in recent years, a considerable part of Dongguan shoe enterprises have moved out of the factory or part of Dongguan as a whole. < /p >
< p > however, because of the local policies, religious beliefs and spanportation logistics costs, many of the Dongguan shoe manufacturing bosses are not moving smoothly. Peter, former chairman of the US retail association, revealed in the forum that the labor force in Vietnam and other countries is relatively rich, but can not afford the rush of Companies in recent years. According to his understanding, the shoe factories that have moved to Vietnam in the past five years have basically failed. "Those who stand on their feet are famous European and American enterprises. They go early, have abundant financial resources, and know fine management." < /p >
< p > Peter said that the price of land in Vietnam's Hu Zhiming city has not been much different from that in Dongguan at the same time, and labor cost has begun to enter the fast lane of rising. As a Chinese expert in the procurement industry, he warned mainland entrepreneurs not to easily throw away the environmental advantages of existing enterprises and try their best to make efforts in management, brand and < a href= "http://www.91se91.com/news/index_z.asp" > comprehensive development < /a >. This helps to avoid risks and bring more stable development. < /p >
"P": "the relocation of enterprises is not a long-term development of enterprises. To adapt to the new environment, we must lose the foundation of Dongguan for many years, and more importantly, after going, we will soon face the competition of rising costs." Long Yongtu, Vice Minister of the Ministry of foreign trade and economic cooperation and chief negotiator of WTO, suggested that entrepreneurs stay at home. < /p >
At the same time, Zheng Li, Professor of the Department of industrial engineering of Tsinghua University, also believes that in the era of lack of labor, what the enterprise should do is to purchase automation equipment, increase the technology of enterprises, and introduce fine management mode at the same time. P < /p >
< p > < strong > hold together to warm up and shine the "shoes capital" sign < /strong > < /p >.
< p > according to the statistics of the Organizing Committee of the world footwear industry forum, the guests attending this forum are from 16 countries and regions; 14 international trade associations, 45 domestic industry associations and 525 shoe business enterprises, a total of more than 700 guests. The forum also invited the world's largest footwear trading company Brown shoes, Dibo Agio, Daphne and other well-known international traders and brands to attend. < /p >
< p > at present, footwear industry enterprises in Dongguan and coastal areas are faced with the problem of reducing production lines, increasing production capacity and upgrading products under the pressure of the market. Before organizing the forum, the Organizing Committee organized staff to visit the bosses of footwear enterprises in the Pearl River Delta and Yangtze River Delta region, and to understand the problems and market demands they urgently need to solve. An unavoidable fact is that most of these shoe enterprises are pessimistic in the future development. To this end, how to use the industry information to warm up the brand and promote the brand of Dongguan's "shoes capital", which is very attractive to the industry, is a topic worthy of serious consideration in the long term in the "a href=" http://www.91se91.com/news/index_s.asp "world footwear industry" /a. < /p >
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