Many Problems Behind Alibaba'S "Double 11" 35 Billion

< p > just in the past day, "double 11" is no longer a "singles day" that left the men and women to amuse themselves. It has become the shopping festival of 300 million netizens nationwide.

At 0:00 a.m. on the morning of November 12th, the data released by Alibaba showed that the sales of < a href= "http://www.91se91.com" > double 11 < /a > exceeded 35 billion.

< /p >

< p > but there are always two sides to the coin.

Behind the carnival of e-commerce, many problems such as counterfeit rampant, consumer traps, false promotions, bonus overdraft and so on are hidden.

< /p >

The data feast of < p > < strong > Ali headquarters is < /strong > /p >

(P) yesterday morning, 200 reporters at home and abroad were waiting at a conference hall at the headquarters of Alibaba.

Standing in front of them is a LCD screen up to 5 meters. Once the meter passes through the zero point, the data on the screen will "run" and display the "double 11" paction and logistics in real time.

< /p >

< p > this large screen includes real-time data of Alipay's total paction volume, real-time logistics capacity data monitored by rookie logistics network, national weather data, Hong Kong, Macao and Taiwan data.

< /p >

< p > a Ali staff member said that on the rookie network data, the logistics paction data, the cumulative logistics order quantity, the cumulative delivery of the logistics order quantity, and the 24 hours to the cargo flow order quantity will be displayed in real time.

The weather data will share the real-time data of the national road traffic, roadblocks and traffic to the third party logistics.

In addition, Hong Kong, Macao and Taiwan data is also a highlight of the "double 11".

< /p >

Before P zero yesterday, Zhang Yong, the head of Tmall under Ali, told reporters that the data displayed in this big screen was real time, and the data from the "double 11" operational headquarters inside Ali were exactly the same.

As early as the "double 11" officially started two hours ago, Tmall CDN traffic has exceeded last year's "double 11" traffic peak.

Zhang Yong said, this shows that the "double 11" preheating work is not bad.

< /p >

< p > another Alibaba insider said, for the "double 11" trading volume, Ali's internal forecast is between 35 billion ~400 billion, dare not do too much.

Because about 30000000000 of the sales scale if released within 24 hours, is close to the current peak of domestic logistics processing capacity.

Ma also said in an interview with the media that 30 billion is the scale of Ali's control.

< /p >

After P > everything was ready, from the zero point yesterday, the data on the big screen began to beat.

First minutes, the "double 11" Alipay paction total has reached 100 million yuan; another 1 minutes, "double 11" total paction volume has been close to 400 million; fourth minutes, the paction volume has exceeded 800 million; Sixth minutes, has exceeded 1 billion......

< /p >

P reporter can not help sighing that this data feast like the stock leap is enough to tighten the mood of everyone at the scene.

But the jump is still continuing: at 13:04 yesterday, Tmall's "double 11" trading volume has reached 19 billion 100 million yuan, which is the last year's "double 11" 24 hours trading figures, and yesterday 21:19 45 seconds, Tmall "double 11" sales exceeded 30 billion.

< /p >

< p > 19 o'clock yesterday, Lu Zhaoxi, wearing a red scarf and Alibaba group CEO, came to the media hall.

According to Ali insiders, Ma did not sleep very much last night. He watched the real-time data with everyone, broke the golden egg celebration, and drank Red Bull.

< /p >

< p > just last night, Ma Yun, Lu Zhaoxi and Jet Li, Shen Guojun, Niu Gensheng, Yu Feng and other business leaders have been watching the jumping data at the moment.

During this period, Ma Yun also introduced a course of C2B big data in conjunction with "double 11" in his meeting room for his "little friends".

< /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Alibaba < /a > changes not only "singles day", people's way of life, but also helps enterprises realize pformation and upgrading.

Ma Yun said that Alibaba does not want to tell you a number through the "double 11", but hopes that more manufacturers and businesses will be grateful to consumers on this day, so that prices can return to pparency.

And Alibaba will continue to expand employment, drive consumption and help enterprises upgrade.

< /p >

Less than P, just a few days before the start of "double 11", Premier Li Keqiang met with Ma Yun about the ability and innovation of Alibaba to solve employment.

Ma Yun said, at present, there are 9 million merchants in the whole Taobao shop, 3 million of which are more active, and these 3 million active businesses have led to nearly 10 million people's employment.

< /p >

< p > < strong > the cool thinking behind Carnival < /strong > < /p >

< p > in the mainstream public opinion is widely concerned about the "double 11" crazy while some experts are worried about the "uncontrollability" of the big promotion. For example, the service quality of Tmall merchants, the quality of goods sold by Taobao sellers, and the pport capacity of the third party logistics are all considered to be hidden worries.

< /p >

< p > > this reporter observed that before the "double 11", consumers in a Tmall "Dragon Road Home franchise store" looked at a discount price of 428 yuan, the original price of 957 Yuan Kang Ning crystal pparent pot, on the "double 11" that day has been sold to 498 yuan for sale; while in SONY Tmall official flagship store, a personal computer original price is 6299 yuan, "double 11" price changed to 6298 yuan on that day.

After inquiring about the customer service, the reporter found that this computer took part in the discount activity, but it was not the 50 percent off advertised by the mall. When buying the computer, the consumer needed to receive 600 yuan coupons and the price would be deducted after the order was placed successfully. And each coupon could only use a coupon at the most, so that the discount price of the computer was 5698 yuan.

< /p >

< p > according to the statistics of the complaint cases of the China electronic [-0.69%] business research center, Yao Jianfang, assistant analyst of the China Electronic Commerce Research Center, told our reporter: "every year," double 11 "is the peak time for complaints of online shoppers, and the two highest peak with" 3. 15 "; the complaint volume is about 1.5 times that of normal users.

< /p >

< p > Yao Jianfang said that in addition to fake prices and fake goods, e-commerce shopping may also appear after sales service is not in place, no reason to return unsuccessful and so on.

< /p >

< p > on the one hand, similar allegedly false promotion has been frequently exposed.

On the other hand, the sale of "double 11" is a severe test for China's logistics capacity: the "double 11" logistics order volume has increased 1.7 times compared with the same period last year.

As of yesterday's 20 points, the rookie network platform has accumulated 129 million packages, the cumulative shipment of 46 million single, 24 hours is expected to arrive 15 million.

< /p >

Dai Dingyi, executive vice president of the China logistics society, told reporters that the development of logistics was originally motivated by the resolution of the bullwhip effect, which has objective factors, but never take the initiative to create P.

If we create two or three more similar "Spring Festival pportation", the balance of this ecological chain can not be solved, which will cause great waste of resources.

In the long run, whether there will be ever higher pulsation and peak clustering is still worth pondering.

< /p >

< p > "pulse progression". This is the vocabulary used by commercial observers to describe "double 11" shopping carnival.

But in the view of Wang Qi, senior strategic analyst at IBM, "impulse forward" is not a healthy business ecosystem.

Tmall's "double 11" craziness, to a certain extent, reflects the void of the entire electricity supplier industry.

Whether it is a platform or a company, the premise of sustainable development is to create more value for customers.

< /p >

< p > Wang Qi said that Tmall's "double 11" is still a price and scale oriented mode, and the ultimate bottleneck is everyone's enthusiasm.

< /p >

< p > "in addition to those homogenized and basic consumer goods, consumers are more sensitive not only to price but also to value."

After analyzing the "double 11" baptism in recent years, consumers will gradually generate immunity and will become more rational in the future, according to Mo Dai Qing, a senior analyst at China Electric Commerce Research Center.

< /p >

< p > < < a href= > http://www.91se91.com/news/index_s.asp > > electricity supplier < /a > the dividend period of the industry is declining from the peak.

Wang Qi also believes that although consumers do have the demand for purchase, they can artificially produce a crest on the smooth sales curve. Compared with the 30 billion geometric figures, it is already the ability to overdraw e-commerce.

< /p >