• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Gap Between Lining And Nike And Adidas

    2013/11/12 17:53:00 58

    Sports BrandSports MarketingDiscount

    In the face of the weak market, Lining chose a discount and became a poison that he had to use.


    Lining believes that inventory is a permanent topic. In fact, inventory is not Lining's inventory, but the whole industry's inventory, not even the inventory of the industry, but the inventory of the entire Chinese manufacturing industry. Over the past ten years, Sports brand Growth is very good, the number of participants is increasing, capital is invested in this area, personnel are investing in this area, other resources are invested in this industry, so there is an excess. Because of overcapacity, the discount has become the poison we have to take. As time goes by, I believe that both our company and industry will digest inventory. In the past, Chinese people still lacked supplies. When the living standard of Chinese people improved, the market would have greater purchasing power.


    It seems that Lining came to an era of excess from a lack of time.


    The surplus does not mean that all the needs have been met. In fact, this demand can be upgraded. In the past, a sportswear came into the kitchen and could be used as a casual wear. But now it has begun to subdivide. According to different sports, different ages and different regions, there are different functional needs of different products. Some need functionality, others need culture, others need practicality. In fact, these subdivision needs have not been truly satisfied.


    Catching up with Nike and Adi has always been Lining's goal. Now, the distance has not been narrowed.


    What is the gap between Lining and Nike and Adi?


    Ding Juchang, a brand marketing expert, can see from the analysis of the status of the three in the consumer, first of all, the brand status has been reduced.


    A high point of Lining's brand was in 2008. The founder Lining flew on the opening ceremony of the Olympic Games. Lining's brand status was at a high point. In 2008, there were 5000 stores and soon opened to 8000 stores. .


    Although the whole industry grew faster, with the background of the country at that time, Lining flew the brand status to a higher position in the opening ceremony of the Olympic Games.


    It's very simple. People go up high and water flows downwards. When the overall strength of quality, technology and enterprise is in the leading position in the industry, the brand has a sense of prestige and a sense of leadership, that is, the leading position. In the leading position, the brand is full of seduction to the target consumers and has the right to speak in the market. Cultivating and building brand prestige and sense of leadership can substantially enhance brand power rather than publicize minor product characteristics.


    After the London Olympics, Lining did not have a new bright spot. Compared with several international brands, the brand status was reduced. Lining's adjustment is more in terms of finance, including some processes and store optimization. After the Beijing Olympics, Lining was hot for some time, and by the end of 2010, there was stock. The same thing, a product is ready, no, the whole series is done well, including human resources, business models, internal processes, including capital, cash and so on. From wholesale mode to retail management, this will involve products and channels, including supply chain and so on. Lining believes that Rome was not built in a day, and it involved a lot of energy in its internal operation. Retail orientation is simple, but behind it lies all the capabilities of modern business management and these technologies, including talent. More importantly, consumers yearn for and admire the brand.


    What Lining is best at is Sports marketing


    The gap between Lining and Nike brands lies in the value that brands bring to customers.


    Brand marketing expert Ding Juchang in the "gold single product strategy detonating market 7F marketing mode", by comparing Nike and Lining's series of brand activities, found that Nike is in the world's most developed sports consumer market, the most developed commercial market, the most developed technology market, the most developed business management talent market, Nike has been consolidating the brand status, while Lining is busy with internal operation, ignoring the maintenance of brand status.


    Lining's brand position has declined, and consumer choice has shifted to Nike and even domestic brands, Lining. Discount Be unavoidable.

    • Related reading

    Several Details Of Double Eleven Data Carnival

    market research
    |
    2013/11/12 15:42:00
    22

    The Rise Of Southeast Asia'S Textile And Garment Industry Also Contains Chinese Opportunities.

    market research
    |
    2013/11/6 12:43:00
    33

    AOKANG Golden Monkey Liu Qiao Entered The Top 500 Chinese Private Enterprises

    market research
    |
    2013/11/6 12:25:00
    50

    Children'S Clothing Still Has Great Room For Development In E-Commerce.

    market research
    |
    2013/11/5 11:52:00
    42

    Hundred Round Trousers Industry Encounters Waterloo

    market research
    |
    2013/11/5 11:29:00
    28
    Read the next article

    New Technology Makes Cowboy Clothes No Longer Afraid Of Sauna Days.

    The development and industrialization of the new summer moisture fast drying denim product, aiming at the difficult weaving, poor wrinkle resistance and poor wearing performance of the traditional pure cotton light denim products, studied the application of double filament staple fiber composite spinning technology, expanded the application scope of the denim yarn, and developed the technology of hydrophilic finishing for cowboy fabrics, which combined the hygroscopicity of the cotton fiber with

    主站蜘蛛池模板: 熟妇人妻videos| 玉蒲团之风雨山庄| 国产精品免费看久久久| 中文字幕丰满伦子无码| 欧美卡4卡1卡2卡3超清免费| 十八岁的天空完整版在线观看 | 亚洲成a人片在线观看精品| 草草草在线观看| 国产精品免费综合一区视频| 一区二区三区免费视频观看| 日韩精品中文字幕视频一区| 亚洲理论片在线观看| 精品精品国产高清a毛片| 国产日韩欧美综合在线| 99re热视频这里只精品| 成人性生话视频| 久久精品视频3| 欧美日韩国产高清| 免费吃奶摸下激烈免费视频| 蜜桃成熟时33d在线| 天天在线天天综合网色| 久久久久久综合网天天| 欧美一级高清片免费一级| 人妻仑乱A级毛片免费看| 老司机免费在线| 国产成人刺激视频在线观看| 57pao成人国产永久免费视频 | 国产第一页在线观看| 99久久国产宗和精品1上映| 成人中文字幕一区二区三区| 久久成人福利视频| 欧美不卡视频一区发布| 亚洲精品成人网站在线播放| 黄+色+性+人免费| 国产精品视频网| 丰满爆乳一区二区三区| 最近中文字幕2018高清在线| 亚洲欧美一区二区三区图片| 电影在线观看视频| 国产亚洲综合色就色| 五月天丁香在线|