Online Shopping Survey Report: Over 800 Billion Clothing Market Highlights

< p > Beijing Zheng Wang Consulting Co. Ltd. has released the consumer survey report of China online shopping in 2012.

The report shows that China's online shopping continued to develop rapidly in 2011, and the annual online shopping scale reached 809 billion yuan, accounting for 4.4% of the total retail sales of social goods in the whole country. The number of online shopping reached 212 million, and the penetration rate of online shopping increased to 41.5% among netizens.

Under the influence of traditional a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > manufacturers exert their efforts in e-commerce, China's clothing online shopping continues to develop rapidly. In 2011, the size of China's apparel online shopping market reached 267 billion yuan, and the year-on-year growth rate was 20.6 percentage points higher than that of the general online shopping market.

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< p > the survey which is looking forward to the consultation has selected the 30 cities with the most developed economy, the largest online shopping, the highest penetration rate of Internet and online shopping and the most representative cities, including the 4 cities of Beijing, Shanghai, Guangzhou and Shenzhen; Dalian, Tianjin, Qingdao, Ji'nan, Nanjing, Suzhou, Suzhou, Wuxi, Suzhou, ",", ",", ",", "," and "14" eastern coastal cities; 8 central provinces, namely, ",", ",", ",", ",", "," and "8".

The sample area and method of investigation are consistent with previous surveys.

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< p > < strong > < a > href= > http://www.91se91.com/ > > online shopping < /a > the market scale exceeds 800 billion. The amount of shopping per capita has increased sharply < /strong > /p >

< p > China's online shopping continues to develop rapidly. In 2011, the amount of online shopping reached 809 billion yuan, an increase of 72.9% over 2010, accounting for 4.4% of the total retail sales of social goods in China.

In 2011, 212 million users had at least one online shopping experience, accounting for 41.5% of the total number of Internet users.

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< p > from the growth rate of online shopping scale, the growth rate of Midwest cities is higher than that of Beijing, Shanghai, Guangzhou and eastern cities.

From the perspective of growth factors, the contribution of average online shopping growth has exceeded the contribution of online shopping consumers to growth, and contributed more than 2/3 to online shopping growth.

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< p > according to the amount of online shopping, in the 30 cities surveyed, the market share of Taobao in 2011 was 68.1%, of which Tmall (Taobao mall) accounted for 14.2% of its market share as a separate website, and the market share of Jingdong mall and pat (including QQ mall) was 5.4% and 3.5% respectively.

Compared with a year ago, the market share of Jingdong mall and van guest rose by 1.1 percentage points and 0.6 percentage points respectively.

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Online shopping consumers in Beijing, Shanghai, Guangzhou and Shenzhen have more possibilities to choose shopping platforms than those in P. Taobao's market share in Beijing, Shanghai and Guangzhou is significantly lower than that in other cities.

The market share of Jingdong mall in Beijing, Shanghai and Shenzhen has increased rapidly, and the market share in the central and western cities has increased significantly compared with the previous year.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_s.asp > > clothing > /a > the growth rate of online shopping far exceeds the total level of online shopping < /strong > /p >

< p > clothing is the largest number of online purchases and purchases.

In 2011, the size of China's apparel online shopping market was 267 billion yuan, with an annual growth rate of 93.5%, which is 20.6 percentage points higher than that of the overall online shopping market.

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< p > the sustained and rapid growth of the scale of clothing online shopping has benefited from the large-scale "net" of the traditional a href= "http://www.91se91.com/" target= "_blank" > brand clothing "/a". They have set up flagship stores on the e-commerce platform represented by Tmall (Taobao mall), and have launched the whole network marketing on a number of B2C platforms such as Jingdong mall, vip.com, van guest V+ and so on, so that China's clothing online shopping consumers can buy more clothing brands and styles at a lower price.

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< p > in the 30 cities surveyed, the market share of Taobao in the apparel online shopping market continues to dominate the market, which is 83.9%, the market share of all customers is 3.3%, and the market share of Pat and Jingdong mall is 3.2% and 2.9% respectively.

Compared with last year, customers surpass patting as the second largest online shopping platform for clothing, and the market share of Jingdong mall has also improved significantly.

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< p > < strong > online shopping pleasure is recognized by consumers. < /strong > < /p >

< p > when asked about the pleasure of online shopping and shopping, it was considered that the proportion of online shopping was 32.5%, which was roughly the same as that of shopping (32.9%).

However, the online shopping consumers' differentiation of online shopping satisfaction has been divided. Online shopping satisfaction has increased than that of offline shopping a href= "http://www.91se91.com/news/index_z.asp" > consumer < /a >, which may be related to the soaring rate of online shopping complaints caused by group buying and other emerging shopping websites.

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