Clothing Marketing: Visual Effects + Window Display

The repetition effect can create visual interest, highlight continuous and whole block effect, pay attention to unification and contrast, and make efficient use of space to form a strong visual impact. This principle applies to the display of focus products or new products.

In particular, we should pay attention to various repetition effects in practical operation. For example, the same dress should be used in different ways, model display, positive hanging and matching method should be applied simultaneously, so as to highlight the key points and maximize self image.

Window for terminal stores, like eyes for people, its importance is self-evident.

Remember, this is the first step to attract customers into the store.

The image quality of the window depends on two aspects, one is hardware design, the other is software maintenance. Two.

Because this article is about display, it only focuses on software maintenance.

The display of model terminals must be replaced two to three days, so that customers can keep fresh and attract people to enter the store.

If you want to display more goods, you should choose clothing related to seasons. Do not display clothes that are not fashionable or suitable for fashion, so as to corrupt the image of the brand.

The shop assistant must check whether the clothes in the window are clean and tidy every day, and whether the other promotional boards are in proper position. Do not let the windows appear to be messy because of these faults.

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Act as

The peripheral nerve terminal store has three factors, which determine whether the franchised store is successful.

The first is hardware, which is the first condition to choose a prosperous business district on the location of the exclusive store.

The second is the quality of the staff in the store, and the third is the display of the goods.

These belong to software construction.

Today, perhaps a unique terminal display can catch the eyes of consumers and make the terminal goods sell better than others.

Today, the details determine success or failure.

If we want to remain invincible in the fierce market competition, we must start from the subtle aspects, strengthen the management system and enhance the immunity against risks.

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Money and desire to buy.

There is no doubt that this category is the best consumer group. They have both money and purchase intention. Earning their money is really not difficult, as long as they know what they like.

Moreover, such people tend to have more obvious labels: first, look at the working environment they are in, the higher office rents usually have higher rents, and the businesses that can be rented are basically more famous.

Men and women aged between 26 and 35 are the most wealthy and purchasing power.

His door has always been a prominent figure in the company. It is not just a new employee at the bottom, but also in a more physical and spiritual age.

From a person's pace and manner, he can see his position and mentality. Generally speaking, the more people who have status, the more confident they will be, their looks calm, their heads up and chest, and their own momentum.

Finally, we can see their clothes. If a person's clothes are famous brand or texture, style is very good, many accessories are very valuable, he should pay much attention to these aspects and be willing to spend money.

Rich, no desire to buy, some people have the status and money, but they are not too interested in shopping, or only in some specialized and fixed stores, such as a loyal brand, or a fixed customer in a shop.

Although these people have money, they are stubborn in a single way of consumption, or they only care about their work, but their image is not taken into account. The characteristics of this kind of people usually are to look at the shops on both sides without changing their clothes.

Perhaps his clothing is very valuable, is a famous brand name, but no matter the style or category, there will not be much change. This kind of people are not too concerned about fashion, nor do they often change their clothes.

People who have no money or desire to buy are usually better customers than second types of people.

There are many people who earn petty money and wear middle-class clothes, because they will save other money, do not drive, do not provide houses, have no hobbies, even make meals simple, and use all the money they earn in clothing and clothing. In short, such people have their own insistence, not clothing or luggage, or leather goods or food. Their common characteristics are on their favorite things, sometimes even completely without control. Such people can earn money from them only by pinpointing the "acupoints", they are definitely better quality target customers.