The Way Of Remodeling Customers: Millet Transformation Is Thought-Provoking

In early 2014, after more than two years of difficulties, everyone finally welcomed the seventh round of financing, the scale of 100 million dollars, of which Lei Jun, a close friend, was the leader and was regarded as a "fire fighter" for everyone. Later, the industry began to talk with Lei Jun for a long night, and the story of seven words was "focused on word-of-mouth."

Chen also admitted many times that he was closely related to Lei Jun and was "a thick Brotherhood". There were also many discussions about the development of fan customers.

In April 1st, at the fan conference, Lei Jun for Chen and fan guest platform, lamented that everyone wrong because "in the past too fierce," Lei Jun said a few years ago, everyone. T-shirt also There is a problem of "white yellow, black turned red" after repeated washing, and ridicule "the worst thing in life is to cast a guest, and from then on, you can only wear clothes for everyone."

Lei Jun said he knew very well about the quality of customers. He was also "bitter" a few years ago. He said he was too fast and wanted too much to control his greed. He did not want to sink his heart to do a little thing well.

It is worth noting that there are many customers. strategy It is easy to remind people of the shadow of millet and Lei Jun. Highlighting the concept of "extreme", creating the main products, and pursuing explosions, and so on, at the same time, there are some similarities between Lei Jun and millet on the product release. In fact, ever since 2013, there has been a saying of "millet type" transformation.

For this statement, Lei Jun himself talked about this problem at the press conference. "Many people said that I had developed the idea of old age. In fact, it wasn't the old year's desire to be a guest of the past."

However, according to Van guest Insiders say that Lei Jun mainly provides guidance for all customers, and the two sides will exchange, "Lei Jun's own plate is so big that it can't take much time to manage all customers." All customers are mainly independent development, and management and direction control are still old.

In fact, as Lei Jun and Chen's personal relationship is very, it is investor relations, in recent years, millet related press conference, Lei Jun's costume, basically speaking for all customers.

For the current situation of customers, Lei Jun, who is the dual role of friends and investors, is constantly encouraging the old people and customers, and appealing to the industry to be tolerant to customers. "There are still many difficulties for today's and future customers, but at least they are on the right road at present."

All customers rely on what revival? The return of products has become the biggest highlight of all customers. "I don't want to pursue any grand narrative anymore." Everyone CEO Chen said, now only want to make the product well, "even if it is only the most basic."