Ordos Is Facing A Severe Test Of Its Performance.

Affected by the continued downturn in the macroeconomic situation, the coal market is still weak, and it is difficult to improve in the short term.

In addition, the state will implement the most stringent resource conservation and environmental protection system and tight financial credit policy at the end of 12th Five-Year, making the company face enormous risks and pressures in terms of environmental security and capital credit.

According to Erdos released annual report, the company achieved total revenue of 15 billion 568 million yuan, attributable to shareholders of listed companies net profit of 422 million yuan, down 43.18% over the same period.

"In 2014, the company encountered quite a lot of difficulties in its operation."

Erdos said in its earnings report.

According to the industry, the operating income of Erdos Cashmere plate decreased by 16.03% compared with 2 billion 360 million yuan.

It is understood that Ordos is the world's largest cashmere clothing production and marketing enterprises and monomer silicon iron alloy production enterprises.

In view of the current industry competition pattern, the company is

Frankly speaking, objectively speaking, the textile and garment industry and the energy metallurgical and chemical industry are facing unprecedented challenges. These challenges are not the challenges faced by the micro enterprise at the single level.

Reporters noted that during the reporting period, Erdos operating costs, sales costs and other indicators have risen to varying degrees.

Among them, operating costs increased by 10.99% compared to the same period last year, sales expenses rose by 13.82% compared to the same period last year, and management fees and financial expenses rose by 12.44% and 58.22% respectively.

For future development, although the company emphasizes "continuous optimization"

To enhance the scale of operation, but also realized that there are many risks.

China is a large garment producing country with huge production capacity, and the supply of natural fibers represented by cashmere is limited. Manufacturing enterprises are often squeezed by two aspects of raw material supply and market sales. In recent years, the appreciation of RMB and the rise of labor costs have also brought severe negative effects on the garment industry.

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In early 2014, after more than two years of difficulties, everyone finally welcomed the seventh round of financing, the scale of 100 million dollars, of which Lei Jun, a close friend, was the leader and was regarded as a "fire fighter" for everyone. Later, the industry began to talk with Lei Jun for a long night, and the story of seven words was "focused on word-of-mouth."

Chen also admitted many times that he was closely related to Lei Jun and was "a thick Brotherhood". There were also many discussions about the development of fan customers.

In April 1st, at the fan conference, Lei Jun for Chen and fan guest platform, lamented that all guest error is because "in the past rushed too fierce", Lei Jun said that a few years ago, there were many times after the fan guest T-shirt washing, "white yellow, black turned red" problem, and ridicule "the worst thing in life is to vote for everyone, since then, can only wear clothes for everyone."

Lei Jun said he knew very well about the quality of customers. He was also "bitter" a few years ago. He said he was too fast and wanted too much to control his greed. He did not want to sink his heart to do a little thing well.

It is worth noting that at present, many strategies of customers are easy to reminiscent of the shadow of millet and Lei Jun.

Highlighting the concept of "extreme", creating the main products, and pursuing explosions, and so on, at the same time, there are some similarities between Lei Jun and millet on the product release.

In fact, ever since 2013, there has been a saying of "millet type" pformation.

For this statement, Lei Jun himself talked about this problem at the press conference. "Many people said that I had developed the idea of old age. In fact, it wasn't the old year's desire to be a guest of the past."

However, according to the opinions of all customers, Lei Jun also provides guidance for all customers, and the two sides will communicate with each other. "Lei Jun's own plate is so big that it can't take much time to manage all customers."

All customers are mainly independent development, and management and direction control are still old.

In fact, as Lei Jun and Chen's personal relationship is very, it is investor relations, in recent years, millet related press conference, Lei Jun's costume, basically speaking for all customers.

For the current situation of customers, Lei Jun, who is the dual role of friends and investors, is constantly encouraging the old people and customers, and appealing to the industry to be tolerant to customers. "There are still many difficulties for today's and future customers, but at least they are on the right road at present."