Ralph Lauren Nominated New Global Brand President Layout Strategy

It is reported that the group currently has 470 direct outlets, and its Ralph Lauren, Club Monaco and Polo factory shops each account for 148, 65 and 257, which can be said to be of a larger scale. The group also operates 504 franchise stores and 209 international authorized stores worldwide.

Christopher H. Peterson is taking on a new position. He will continue to report to the chairman and chief executive Ralph Lauren. Peterson joined the company in September 2012 as senior vice president and chief financial officer. He is responsible for the organization and planning of financial management and information technology worldwide. At that time, Peterson's work was directly reported to Ralph Lauren president and chief operating officer Roger Farah. Prior to joining Ralph Lauren, Peterson had been a senior executive in many world-renowned enterprises. For example, he was the chief financial officer of the global home care department at Procter & Gamble Co., P & G company.

Peterson promotion is actually one of the changes in the management transformation of the company. Fashion headlines reported in February this year that the net profit of Ralph Lauren group fell 9.3% to $215 million as of the three quarter of December 27th. At that time, the group said that the trend of foreign exchange and global consumption expenditure were still unpredictable. It was necessary to reduce its annual revenue expectations, and announced that it would change the pace of development, aiming at more effectively adjusting the senior leadership and launching a brand new global brand management and operation mode.

According to the company's information, Peterson's experience in enterprise strategic transformation and operation mode is quite abundant, which will prompt him to play a key role in guiding Ralph Lauren group in the transformation of organizational transformation. In addition, in order to continue to push forward the brand new global brand management and operation mode, the group has carried out a lot of mobilization and promotion of the internal management, and the following are some related personnel mobilization information.

Jackwyn L. Nemerov continues to serve as president and chief operating officer of the group and a member of the board of directors of the company. In addition to wholesale, retail, e-commerce and licensing businesses, the Group Presidents of Europe, Asia Pacific and Americas will report to them. Nemerov joined the company in 2004 and was appointed to the board of directors in 2007. He will continue to report directly to the chairman and chief executive officer Ralph Lauren.

Val RIE Hermann continues to be president of Ralph Lauren luxury department, reporting directly to Ralph Lauren. She joined the company since April 2014. She worked in Reed Krakoff, Christian Dior and Yves Saint Laurent before. Ralph Lauren luxury goods and RRL global brand team will report to her. She is also responsible for luxury and RRL retail business in the US.

Mitchell A. Kosh, executive vice president of the former human resources department, was promoted to executive vice president and chief executive officer. He will lead the integration of key functional areas with the new organizational structure. The global head of human resources department; information technology, law, enterprise services and facilities; internal brands and communications and corporate social responsibility will be held by Mitchell A. Kosh. Since he joined the company in 2000, he will continue to report directly to Ralph Lauren.

Robert L. Madore, former vice president of senior finance, was promoted to senior vice president and chief financial officer. During his term of office, he held some important financial and operational positions. Madore will be responsible for the functions of accounting, finance, finance, taxation and internal auditing. In addition, he will be responsible for the supervision and management of regional financial business. Robert L. Madore has joined the company since 2004, and will continue to return to the global brand President Christopher H. Peterson.

Ralph Lauren, chairman and chief executive officer, said, "I have great confidence in the future of the company and the opportunity for our brand to spread all over the world. We have an experienced and mature management team in our work. When we turn to a new global organizational structure, changes in these executive leadership will enable us to maximize the potential of our brand and promote global growth. "

Evercore ISI analyst Omar Saad wrote in a research report on Thursday that he sees this key management change as "clear" so that Ralph Lauren will continue to fundamentally change its business structure. "We are very encouraged by this move, and they are sending an accelerated signal to the transformation of the key organization of the company. Believe in today's global network All channels These changes are very necessary in the success of the environment. " He wrote.

　　 Ralph Lauren During the same period, the group experienced a lot of changes. At that time, the growth of the group business slowed down, and faced with the increase in volatility due to the influence of foreign exchange rate, coupled with the weakness of export transportation and the slow growth of US retail sales. Ultimately, the changes of these organizations are essential to appropriately adjust the behavior of the company's future consumers, which effectively promote shareholder value creation over time, but these positive effects will take several quarters to allow the market to see and fully recognize it. Credit Suisse analyst Christian Buss said, "I think Ralph Lauren has been working for many years. Reasonable organization They are mainly regionalized and transformed into a centralized business. "

During the February conference call, Ralph Lauren revealed some details about its new global brand management and operation mode, which indicated that once it was fully realized, it could save about $100 million a year. This change will offset some external problems in the future, especially if currency pressure is constant, and the transaction of American stores is still a risk for the company. "Our results so far this year reflect that we will continue to focus on our long-term strategic growth plan," said Ralph Lauren, chairman and chief executive officer. He listed the practice of many shops in the world, and indicated that it would upgrade the company's basic measures and some recent company projects, such as women's Polo product lines.

Jackwyn L. Nemerov, President and chief operating officer of the group, said: "we have very strong clothing sales, and footwear and accessories series have an amazing growth rate." She also pointed out that there was positive feedback on the Polo product line made by their new technology. The men's Polo sports series will be launched around the world in autumn. This series has a very good omen. According to previous reports of fashion headlines, the group has recovered part of the license, including geographical areas and product categories, and has begun to invest in systems to view daily data worldwide. This can be called a "significant change". Because the company has been considering it for some time, Peterson said that the new structure will release the strength of different brands and provide better brand consistency.