Who Won The List Of The World'S Top Luxury Brands In The Second Quarter?

According to the latest British e-commerce website Lyst's latest second quarter luxury brand 2018 list of luxury brands, Gucci went beyond Balenciaga to return to the list of first, followed by the streets.

Its founder, Virgil Abloh, was named creative director of Louis Vuitton menswear at the beginning of this year, while Balenciaga ranked third.

The top 10 brands also included

Vetements, Versace, Fendi, Nike and Prada, Nike is the only sports brand on the list.

The picture shows Lyst's latest second quarter luxury fashion brand list.

Lyst is a UK electricity supplier website with more than 70 million subscribers. Each quarter will publish the "luxury list" of the season according to the user's click purchase data, becoming a key indicator of the brand's short-term heat.

There are people in the industry who say that Gucci is not the first to return to the list. After all, it has led the luxury industry for 9 consecutive quarters.

Favored by the capital market, Gucci CEO Marco Bizzarri earlier said in an interview that the brand annual sales target was 10 billion euros, and its sales in the next few years will be doubled with the market growth rate, and the operating profit margin will exceed 40%.

In the second half of last year, Balenciaga, which failed to extend its first two quarters, fell for the first time in the quarter, while the ranking of creative director Demna Gvasalia's personal brand Vetements also dropped by three.

Some analysts believe that in the first half of the year, the pfer of Balenciaga Triple S and the purchase of suspected discriminated products had a certain impact on the brand.

Thanks to the British Princess's wedding, Givenchy's attention to consumers began to accelerate in the second quarter, rising from sixth in the first quarter to fourth.

According to Net-A-Porter data, the Royal Wedding directly led to a surge in Givenchy sales.

In the three days after the wedding, Givenchy's sales were three times higher than that of the previous three days. Its 380 pound logo T-shirt and black striped skirt are the best sellers.

As the most influential and most influential brand in Met Gala, Versace's strength can not be underestimated. It is the most popular brand in the quarter, rising from twenty-first in the first quarter to seventh.

The other ranked brand is Fendi, rising from seventeenth to eighth. It is the top second brands in the top ten brands from LVMH.

In announces the overall rankings, Lyst also released the list of hot products for men and women in the second quarter of 2018.

Among the women's clothing categories, the most popular single item is Gucci "double G" Logo belt, second are Fila's old shoes, third are Gucci swimsuit, fourth are nylon's waist bags for Prada, and fifth are designer brand Jacquemus's black skirt.

The top 10 products included Off-White belt, Chanel fisherman's shoes, Celine sunglasses, Goat dress and Balenciaga muffin cave shoes co operated with Crocs.

In men's clothing category, the most popular single item is Gucci Logo slippers, Prada rubber slippers ranked second, third are Yeezy Powerphase Calabasas sports shoes, fourth are Balenciaga Triple S, and fifth are Versace black slippers.

The top 10 products included Off-White's Arrows T-shirt, Gucci Neo handbag, Balenciaga blue Logo T-shirt, Acne Studios's pure color T-shirt and Givenchy star Polo shirt.

The picture shows Lyst's latest second quarter fashion list for men and women.

There is a view that the list of Lyst released is fashion.

The popularity trend provides a reference, but consumer preferences are changing rapidly. This season's popular products do not mean that they can last until the next quarter, so the luxury brands can not be taken lightly.

In fact, it is not difficult to find that luxury brands that can continuously create their own "explosions" are outstanding in terms of performance.

Looking back at Gucci's business performance, according to fashion headline data, Gucci's sales in the first quarter of this year rose 37.9% to 1 billion 866 million euros, a 48.7% increase compared with the previous year, and a new high. Last year, it entered the 6 billion euro club for the first time, and opposed the Hermes.

Since last year, the industry has begun to pay close attention to the increasingly fierce competition between Gucci and Louis Vuitton, and the latter's status as a trump card is beginning to be threatened.

Although LVMH has not announced the Louis Vuitton performance alone, some analysts expect Louis Vuitton's revenue last year to be between 9 billion 100 million and 9 billion 300 million euros, which means that the distance between Gucci and Louis Vuitton is about 2 billion 500 million euros, which is equivalent to a distance from a Dior fashion department.

What it means is that the French luxury brand Chanel, which has always been low-key, announced its first annual earnings report in 108 years in June. It actively disclosed that its total sales in the 2017 fiscal year rose 11% to 9 billion 620 million dollars, or 8 billion 300 million euros, with a profit of 2 billion 690 million US dollars, and went ahead with Louis Vuitton.

Some analysts say that Chanel has not only made the acquisition rumors unsuccessful, but also shows that the brand still has an unshakable position in the luxury industry.

To achieve the goal of annual sales of 10 billion euros as soon as possible, besides the core garments and leather goods business, Gucci said it will further expand the market share of brand online from the aspects of cosmetics, glasses and channel innovation. It is expected that the sales volume of its e-commerce business will turn three times, accounting for about 10% of the total revenue.

Last year, Gucci opened its electricity supplier service in China, the most promising market.

According to the latest analysis by the financial times, China's consumption upgrade is good news for foreign brands selling more high-end products. Last year, China contributed 27% of its sales to Gucci's parent company, cloud group.

Thanks to the continuous growth of Gucci performance, in Boston, we have consulted the latest issue of the 2018 value creators ranking report. In the past 5 years, 2 of the top 50 companies with ROI have come from luxury.

The fields are Kai Yun group and Dior group.

Among them, Kai Yun group ranked twenty-eighth in the total list with a return rate of 25.7%, while Dior group ranked forty-third with a 23.2% return rate.