Shopping Guide How To Attract Customers

Everyone has curiosity. People are curious about what they are not familiar with, do not know or understand, and hope to find out.

One word to attract customers is not to let customers buy products immediately, but to arouse customers' attention and interest, and to listen to salesmen's product introductions, so as to provide salesmen with an opportunity to promote products. Some guide buyers will only speak three sentences after seeing customers: welcome to come and have a look. Goodbye.

Almost all customers are interested in new products. Who would not like to buy the latest product? So, after seeing the customer, the salesperson first told the customer: "Miss, this is the latest brand of Han lier no steel ring this year, I'll give you an introduction..." Some shopkeeper will say that we also met customers to remind her of new products, but they were still rejected by customers. Actually, this is a problem for salesmen.

many customer They are promotions customers who have no loyalty to the brand and are loyal to sales promotion. Which brand is the brand to promote sales. According to the psychology of these customers, Salesperson When we see a customer, we should inform the customer of the promotional activities being launched at the store so that customers can feel that they are cheap now.

For example, "Miss, we are doing activities in the store, and now it is the most cost-effective time to buy." Salesmen should not only tell customers that our shop is promoting sales, but also use excitement or even exaggerated accent. Promotion Read out the information. To stimulate customer interest. For example, "Miss, we are doing activities in the shop. Now, buying is the most cost-effective time!" the salesperson should read the "activity" and "the most cost-effective" with accent.

Why is the promotional activities of some stores unsuccessful? One of the reasons is that promotional information is wasted by salesmen. Promotion activities carried out by stores should not only let customers see, but also let customers hear and promote sales activities, so that customers can be moved.

Salespeople should be good at using customers' curiosity to create suspense and mystery and attract customers. "Miss, do you know what is the laziest thing in the world?" the customer shook his head. A shopping guide went on to say, "it's the money you don't spend in your pocket. They can be used to buy the 5G underwear, which makes you comfortable every day."

Arouse customers' attention, stimulate customers' interest, stimulate customers' desire to buy, and encourage customers to take purchase behavior. The first step in store sales is to attract customers' attention.

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The fundamental purpose of customer management is to improve customer satisfaction and customer loyalty, but the effectiveness of customer management is fundamentally dependent on the basic work of customer management. It includes three aspects.

First, pay attention to customers.

The importance of customers is far greater than all other factors for shops. Therefore, enterprises should be concerned about customers and customers. The core of customer management is customer. Therefore, in order to ensure the efficient operation of customer management, enterprises should first define customer standards, namely, who are the general customers, who are the right customers, who are the key customers, the goal of customer satisfaction, and then how to establish relationships with them, so as to provide targeted services accordingly, so as to coordinate the store value objectives and customer value objectives.

Second, create an organizational system for customers.

Shops should not only treat customers' management from technology, but also treat them from the perspective of organizational structure and corporate culture. Shops should transform the internal traditional Pyramid organizational structure into a brand new flat organizational structure. In the new organizational structure, the customer is in the top position, fully embodies the concept of customer first, and at the same time, management functions are partly transferred from managers to front-line employees, so that employees can have the freedom and power of creative work, and become managers of job positions. In the new organizational structure, part of the decision-making power has been transferred to the front-line staff level. Managers should empower employees to set up appropriate working groups and guide, motivate and evaluate employees in an appropriate way. Managers should play the role of effective leadership, help leaders get the right information from the perspective of leaders, and provide strong support for their success in all aspects.

Third, create a customer management platform.

Customer database system is a platform system for enterprises to implement customer management and improve customer service. The detailed and perfect customer database system can accurately grasp the customers' demand intention, bring lasting competitive advantages to enterprises, and create conditions for maximizing customer value.