Interview With Rico Lee, Founder Of Rico Lee Brand

With a passion for technology, this is a theme that looks forward to the future.

Using metal lustre waterproof fabric, combined with the infrared reflection function of metal patch, and the latest technology lifesaving appliance, combining the latest technology and vision for the future, this is an outdoor series to salute future technology.

A: my costume design started from fashion, and began to contact outdoor clothing design in 09 years.

Objectively speaking, outdoor clothing is the most closely related field in all clothing categories. Infrared reflection, rain protection, windbreak, fire prevention, anti-bacterial and the rising wearable technology are all the crystallization of human wisdom, but these technologies have been limited to serving a small number of people in a special environment in the past. I hope that through my efforts, these technologies will be combined with daily life to make outdoor technology the coolest trend.

Another secret is revealed: most of them.

I was born in science and engineering. My strongest subjects were physics and chemistry. I used to bubble lab, learn programming, and always pay attention.

I love nature and love the combination of reason and art. That's one of the reasons why I love outdoor clothes.

Q: where does the inspiration for the new season come from?

A: the inspiration of this autumn and winter season is the collision and convergence of "inheritance" and "future". It is a combination of the traditional clothing profile and the most advanced outdoor technology.

Adhering to the purpose of "beautiful function", combining the cutting-edge outdoor technology with the street trend, the classic wool, cotton and cowboy appear with a new look, and the infrared reflective metal texture series brings a sense of future.

Rico Lee 2015 autumn winter brings the new trend of connecting the inheritance and the future.

Q: what have you considered when you walk through the fashion week in Shanghai? What does Shanghai fashion week mean for Rico LEE?

A:Rico Lee as the first outdoor brand to participate in Shanghai fashion week, I feel very honored, and this is also my starting point to fashion outdoor products, and I hope to bring outdoor technology to the public's excellent platform.

This time, armed with the latest technology, Rico Lee will present a completely different outdoor look for the audience.

Q: what age group do you think the main consumer groups of outdoor fashion clothes are concentrated in?

A: outdoors is actually a very broad concept. From the date of the birth of the Alps, the concept of universal outdoors has extended from the original "limit" to "adventure" to "outdoors is outdoors".

Outdoor has become a positive attitude towards life. Love for nature, love life and embrace the joy of life has also become a mental state across age.

Q: How did the design of this season choose colors and fabrics?

A: combined with inheritance and future theme, this season has made great breakthroughs in fabric and color.

Outdoor clothing is no longer a dull "chemical fiber appearance".

In the "inheritance" series, wool and cowboy have been pformed into the most fashionable rainproof coat by fitting with waterproofing membrane. The colors are mainly black and gray, supplemented by orange, red and so on.

In the "future" series, the positive and negative silver plated fabrics can provide infrared reflection at the same time bringing the appearance of science fiction, so that they can achieve the function that ordinary clothes can not match.

Together with the latest technology of seamless welding, this series has become the newest and coolest and powerful outdoor outdoors.

Q: changing fashion styles every year. What do you think of your STYLE?

A: the main line of my style design is utility, and the two is function, showing technology to a more cool face to achieve the unification of technology and trend.

Technology is the coolest trend in itself.

From the outdoors explorer's loading in the early twentieth Century, and the breakthrough material innovation, it will come from Australian wool, Xinjiang cotton, and the feather from New Zealand after physical and chemical re creation. It has the function of windproof and waterproof, and then combines film, press, laser and other outdoor processes with the cold and steep profile of the annual accumulation, and integrates numerous scientific and technological innovations in the classical profile. This is a series of salute to the outdoors.