Clothing Brands In Hurun Brand List 2012

Hurun Research Institute released the 2012 Hurun Brand List, in which Clothing industry There are 17 brands on the list, all of which are private brands. But this year, many garment enterprises are subject to the pressure of starting inventory, and their profits have declined to varying degrees, leading to a significant decline in the number of brands on the national general list this year, and the overall brand value has declined to varying degrees.

　　 Mete Bonway It continued to be the most valuable clothing brand in China, but the brand value dropped by 30% to 7.8 billion yuan; Sima ranked second in the clothing industry with a brand value of 6.2 billion yuan, but its brand value dropped by as much as 40%; The brand value of Anta is 5.7 billion yuan, Bosideng is 4.1 billion yuan, and Septwolves is 3.7 billion yuan. The brand value of Li Ning has dropped by more than 40%, so it is not on the general brand list this year. However, due to its consistent high-quality brand image, the proportion of enterprise brand value in the market value is the highest among clothing brands.

Brands on the list Seven Wolf The most eye-catching performance, the brand value rose more than 35% against the market. There are 6 brands in Fujian and Zhejiang, 2 in Jiangsu, 1 in Inner Mongolia, 1 in Beijing and 1 in Shanghai.

In the 2012 Hurun Private Brand List released, 17 clothing brands entered the list. In addition to the above brands, Jiumuwang, Hailan Home, Youngor, Red Dragonfly, Tebu, Luomeng, Ordos, Lilang, Aokang, Baoxinniao and 361Du also entered the list.

For the criteria of this ranking, Hurun, chairman and chief investigator of Hurun Baifu, said: "The tangible assets of the company are only a small part of the value of the company, and most of the value of the company comes from intangible assets."