Suggesting That Language Helps Persuade Customers.
Suggestive language can guide customers to nod their heads and say that they help us to conclude pactions. Therefore, salesmen may pay more attention to these languages at ordinary times, and pay more attention to practice, so that they can become good helpers in our sales.
The implied language can greatly enhance the customer's desire to buy. When clothes are sold, they can use hints to prompt customers and promote sales to a large extent. So what are the skills of using hints?
Sometimes, we may not remember the image of the advertisement, but we will have deep memories of some frequently heard advertisements, which will cause great concern to the product. In fact, these attention is an unconscious act, and it is the result of linguistic suggestion.
Over and over, propaganda is accumulated in people's subconscious mind. When people shop, people's consciousness will be influenced by these advertising messages in unconscious mind, so that people can buy this product imperceptibly.
Therefore, salesmen can also use the implication of language to make these languages inadvertently exert influence in the minds of customers and leave imprints in the subconscious mind of customers, so that the effect of persuasion is more significant.
Then what specific suggestive language can stimulate customers' desire to buy?
Communication with customers should be used to say, "when you use it..."
And do not say "if", "if" and so on.
"When..."
Such a statement has very good suggestive effect. It instills the message that he has bought the product to the customer's subconscious. Now we are teaching the customer how to use the product instead of persuading him to buy it, so as to avoid the customer's resistance and arouse the customer's possessive desire for the product.
For example, "when you use this laptop, it will greatly improve your efficiency. I am sure you will like it very much."
And if we use "if you have such a laptop..."
Such a language will make customers feel this way: "I may have it, maybe not."
Salesman
Like to use "we come..."
The sentence pattern stimulates the customer's desire to buy, because it can create a cooperative atmosphere and let the customers realize that the salesperson is in the same line with him instead of opposing each other, so that the pressure of the other side can be reduced and the consensus can be easily reached.
For example, the salesperson said to the customer, "let's see what additional concessions we can get when we buy the product."
It sounds much more comfortable than "buying products today, which is definitely worth a lot of money".
In fact, the two statements mean the same thing, but "we come..."
The sentence pattern makes it easier for customers to accept.
Act as
Salesperson
We can not say, "do not buy?" "do not like it?" "not cheap," and other qualitative words, because this will give the other side of the "do not buy", "do not like", "not cheap" and other negative psychological implications.
We should say, "I believe that when you see it, you will have a feeling you want to have."
"You will like it. This product is really cheap."
And so on.
Using affirmative statements, can give customers positive.
Psychological suggestion
It can guide the customer to give a positive answer.
Language has a profound influence on human thinking and behavior. Therefore, in the process of sales, especially at the critical moment of paction, it is very helpful for sales success to use some positive suggestion words, so salesmen must speak more affirmative language, such as: "do you want to have it immediately?"
"I am glad that you have made a wise decision. What do you think?" affirmative hints are "wise decisions".
"I think it's better for you to decide now."
Affirmative hints are "current decisions".
"I think you will be satisfied with the purchase of our products in the future."
Affirmative hints are "bought" and "satisfied".
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