Window Display Is A Commercial Art.

The exhibition gives the product new life snow song clothing brand consultant Han Yang displays the exhibition as "the visual marketing".

He likened the store to a stage. Costumes are the actors on the stage. The display is to make the costumes more beautiful.

He believes that the display will be a new upsurge in the future brand, so that the store will look good, so that the sale of clothing is the purpose of display.

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Martin M pgrler, a senior expert in the field, said design, lighting and props can give life to the product.

If design creates products, display is the product of new life, interpretation of brand concept, display of brand culture and enhancement of brand image.

Store display refers to the adoption of products,

Shelves, models, lights, music,

And scientific planning of the channel to display products, enhance brand image and promote sales.

Reasonable display goods can play the role of displaying goods, stimulating sales, buying convenience, saving space and beautifying the shopping environment.

Many people refer to display as a walk between commerce and art, packaging products and stores through artistic means, and selling goods with fashion trends and consumer psychology.

The basis of display is very boring. It includes the folding way of laminates, the number of clothes, the direction of hooks, the size arrangement, and so on. It requires very meticulous and must be spotless and meticulous.

On such a basis, consider the way to sample garments, such as displaying the most representative, fashionable and eye-catching costumes on display windows.

According to the customary view habits and walking routes, the main commodities are displayed in the first view, and the merchandise is displayed in the supplementary area.

In this process, we can give play to the artistic talent of the showman, and observe the collocation effect and color effect of the overall situation.

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Generally speaking, the area with more than two conditions is a good place. If it is all available, it is the store site.

However, the rents with these conditions are generally quite high.

Shopkeepers should not be intimidated by higher rent, but carefully analyze how much money can be invested in this fund.

(1) the areas with frequent commercial activities are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher.

Such a shop is called "an inch of gold".

In this area, logistics is fast. For the clothing industry, the trend of clothing circulation is very fast. If the commodity flow is slow, it may be out of fashion before the clothing is sold, so the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.

(two) in areas with high population density, shops are opened near residential areas, with relatively concentrated population and high population density.

In such areas, people of all ages and social strata have.

It is easier to choose which styles or types of clothes to sell, and there will be more customers.

Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

(three) Street shops with large traffic volume are on this kind of street, with large traffic volume and relatively large patronage of shops.

But consider the large traffic volume on the street and the influence of terrain or traffic to choose the best location.

For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.

(four) when the location is convenient, customers are willing to patronize and willing to go there by car.

Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.

(five) people gathering or gathering places, such as theaters, cinemas and other entertainment places, sometimes attract people who are recreational and entertainment to stroll around the shops, and many people will buy them.

Clothing is popular and has many styles, so long as people can buy unique styles of clothes, people will be afraid to buy them elsewhere.

Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.

(six) neighborhoods of similar shops can attract customers if they are concentrated in a certain location or block.

Because there are many shops that run similar products, customers can have more opportunities to compare and choose here.

We may as well listen to the consumer's view: Ms. Jiang, who teaches in a university, buys clothes every time, and always likes to go to the clothing store's intensive places. She thinks that besides many styles, the shop can be sold more than three, and it is easier to start the price.

Therefore, do not worry about competition among the same businesses. Once the shops are open, the aggregation effect will be easy to expand, and to form a "professional Street". The business will be easier to do than single handedly.