Ocean Pacific'S Marketing Strategy: 1+1 Is Greater Than 2.

Oceanic Taigi is the second cooperation project of Taigu real estate and Ocean property after Beijing Yi Di port, both sides occupy 50% stake.

In December 31, 2010, Tai Koo estate and Ocean Real Estate were awarded 2 billion 3 million yuan for the plot, covering an area of 70 thousand and 800 square meters and a building area of 251 thousand square meters.

The project includes retail blocks, hotels, Hope Land Executive Serviced Apartment and office buildings. The shopping center has a volume of about 114 thousand square meters, with a total investment of 8 billion.

Chen Lei told the twenty-first Century business news reporter that before April 1st of this year, the leading side of the project was Ocean property, and that day was Archaean.

Yuanyang real estate is mainly responsible for pre design implementation, cost control, engineering construction and government dealings.

One is a 100 year old British background company and another is a real estate listed company with central enterprises. The two companies have different corporate culture and management methods.

Chen Lei said that the joint venture companies have both ocean going employees and Swire employees.

Ocean resource integration and engineering control capabilities ensure efficiency and speed.

But Archaean is long run, can assure quality.

Chen Lei said frankly that Archaean demands were very high, especially for details.

They do not value quantity, but value quality.

Chen Lei believes that the most worthy of learning is its business operation and management capability.

Yuanyang real estate requires Chen Lei to sum up Beijing.

The experience of two cooperation projects is applied to other ocean business projects.

The control of details by Tai Koo can be seen in design and investment.

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As far as we can see, the relationship between the layer and the two layer of Ocean Pacific is 1:1, and there are plenty of blanks in the whole project.

"I hope I can see different scenery without getting bored."

Han said.

The line design follows the route of the old street lane, and some roads are not straight.

Most let

Management is proud that they inspire the imagination and creativity of tenants.

At first, Gucci and other big brands wanted to continue to design in other cities.

But Taigu persuaded them to make changes.

The tenants will eat hot pot and drink tea to understand the culture of Chengdu and understand the consumption habits of local people.

If Starbucks does not make flagship stores, it will be difficult to get a better location.

MUJI was initially prepared to open a 1000 square meter, and finally changed its mind. The largest flagship store of Muji has been set up, covering an area of 3141 square meters, and for the first time introduced a restaurant in mainland China.

Many tenants find that other brands of shops are better designed, and actively promote themselves.

This process requires a lot of communication.

Almost every tenant's communication time is less than 100 hours. The core designer of the headquarters should come at least 3 times to get the final plan.

Under the premise of respecting individual creativity, we should set the bottom line of unified style.

Not only that, each merchant has to communicate alone, and understand what his customers are, whether they are consistent with the positioning of the whole project.

In the Pacific Ocean, there are luxury goods and the most special bookstore, Fang Fang, also has many fast fashion brands and MUJI products with asceticism.

Matter and spirit, luxury and simplicity do not conflict.

The building with both steel bars and the fresh vegetation brought by natural vegetation.

Drawing from the experience of Taigu Li in Sanlitun, Beijing, there are many trees and green vegetation in the Chengdu project.

Although some businesses suggest trees will cause shelter, they insist on it.

To resist the electricity supplier and enhance the experience of the entity is not necessarily a simple increase in restaurants and movie theaters.

In Chengdu Ocean Pacific, the proportion of catering business is only about 1/4.

Han told reporters, "in fact, our catering is very strong."

There are three Michelin restaurants in Chengdu Ocean Pacific, eighteen coffeehouses and teahouses.

There are many tenants who want to enter, but at present only about 90% of the area is rented.

"Are there more than 270 tenants not enough?" Han asked with a smile.

The remaining 10%, he has to stay, slowly observe what people consume, what brand is more suitable.