The Details Of Clothing Display Make Customers Feel Deeply.
Let's first pay attention to the 8 psychological stages (attention, interest, association, desire, comparison, trust, action and satisfaction) from the consumer shopping. From these 8 stages, we can see that the higher the requirements of product display in the earlier stages, the more attention must be paid to the display of products if you want to increase the influence of products on customers, otherwise customers may not enter your store at all.
Only when our customers are attracted by our products will they come into our shop and we will sell our products. Therefore, the importance of product display can be seen from the psychological stage of consumer shopping.
As for product display, how to do it? I think from the perspective of consumers.
Now that we have to ensure that people can see it, then the first factor is that our products must be attractive enough to display the feeling of consumers' eyes and find their products in the public. We find that the original products are in our shop or are easily attracted by our products.
Therefore, we must ensure that our products are very vivid. (make full use of vivid materials: terminal store company hanging flag, beautiful price tag, balloon building atmosphere, light box opening, key lighting, high and low display of products, ensure the stereoscopic effect of product display, etc.), and through the product's vivid, good display atmosphere, attract attention, stimulate the consumer's eyeball, and let the consumers willing to stay, stay in our store for a longer time, of course, give us a greater chance to facilitate the paction.
Consumer
When we come to our store, we are also attracted by products. After leaving, we have to ensure that consumers can quickly find the products they want. First of all, we must ensure that all the products are displayed, and the display of all kinds of products will be displayed in front of consumers. Our products must be full and complete. Therefore, we must put an end to any products in the store.
display
In order to make consumers more easily find their favorite products, the display of products must be classified into different categories for standardized display, such as different living environment display (living room, bedroom, kitchen, bathroom, balcony, etc.), different series of display (classical, modern, European, pastoral, etc.), different points.
Color display
(blue, orange, red, silvery white, etc.), different location display (smallpox, wall, middle island, showcase, etc.), these ways can help consumers find products quickly and effectively.
In addition to seeing products, consumer shopping also needs to be reached. (attention to the three key points of product display: the same horizontal line with the eye, the same horizontal line with the chest, the same horizontal line with the waist), which are very convenient for consumers to get the location line of products or products to switch, so that consumers can have the opportunity to truly experience themselves. When you turn on a lamp to the consumers, they feel completely different from the consumers themselves.
So when our product display can provide consumers with more opportunities to get and touch, consumers will have more experience and feel more real, which will help to eliminate many of their consumers' uncertainties.
Marketing has always been saying that product display is actually a kind of productivity.
Before entering the store, the customer actually saw the product display.
Since the product display is so powerful, how can we use clothing display to maximize our sales performance? With such a problem, I have some ideas and discussions with all of you to urge store salesmen to focus on product display and product display, so as to achieve more product sales and improve performance goals.
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