Zhang Tianai Opens For MAX&Co Beijing Xinguang World Store

Max Mara group's brand MAX&CO. Beijing SKP shop opens

Italy Max Mara group's famous brand

In the recent SKP grand opening in Beijing, the famous film actress Zhang Tianai gave her love.

MAX&Co. 2015 spring summer series aims to make busy urban women easily dressed as fashion fads on every occasion. The interaction between the classic version of the wardrobe and the sports elements perfectly explains the brand's concept of color selection and design tailoring.

The 50 square meter space, inspired by comfortable Italy Milan apartment, aims to provide women with a pleasant and relaxing shopping environment.

Clear layout, comfortable furnishings, random flowers and magazines, and display layout highlight the Italian style, reflecting the tradition and high quality pursuit of the famous Italy interior design.

And the warm and comfortable gentle light is inspired by the delicate palette of women's makeup, so that the shop is in a hurry and there is no sense of happiness.

MAX&Co. provides a free expression of personality to young fashionable women without any restraint.

And accessories series, the design style of smart, dynamic, changing, coherent vitality clothing, focusing on fabric, color, texture and detail of continuous research, is facing the future, give people fresh and free sense of modern, young.

Series.

At present, the new MAX&Co. products sold in the global stores, including everyday luxury products, casual wear and accessories, are popular with fashion ladies, such as the spring summer series led by Olivia Olivia (Olivia Palermo) in Palermo.

MAX&Co.2015 spring summer series fills the vacancy of basic products in modern women's wardrobe.

On the basis of retaining the traditional Italy tailoring process, the series redefines the proportion of garments and tries to originate from it.

Creativity and fabric.

Fashions and comfortable clothes were born - the classic models interpreted by hi-tech fabrics, or the sports type made of expensive fabrics.

This series presents a perfect understated balance.

Classic tailoring is the first choice for women who want to be seen in the workplace.

Now, as the opposite of sportswear, the classic tailoring has been subverted.

The proportion has changed, the size is more loose but does not lose the feminine flavor, the color makes the hard line become soft, the classical old money rejuvenated.