Joining The Clothing Brand Should Choose The Starting Point For Success.

Nowadays, clothing franchised stores have become one of the first choice projects for people to start businesses. Facing more and more clothing brands in the market, choosing what brands to join has become a problem that plagued many entrepreneurs. This year, Mr. Chen, forty years old, has chosen the right clothing brand to join the successful road.

The quality of the brand directly affects the turnover of franchisees, and must be cautious when joining the clothing brand. And agents or franchisees in the choice of brand clothing to join, do not just look at the affiliate policy, not the more relaxed the better the affiliate policy. In many cases, the strict policy and management of agents and franchisees can really ensure the profit of agents and franchisees.

There are also elements of coincidence. On the eve of choosing franchised brand, Mr. Chen learned from many aspects that the opportunity of brand discount market is very large, because of its wide variety of products and wide consumer groups, it has strong competitiveness in the market. So Mr. Chen positioned himself as a discount brand for the clothing brand he wanted to join.

stay Investigate At that time, Mr. Chen personally contacted the products, and made in-depth understanding of the materials, workmanship and functional characteristics of the products. And looked at the data, policies, file formats, Clothing enterprise The system and cultural content of the upper wall and the mental outlook, etiquette, words and deeds of the staff in the enterprise. Through these, we have a certain understanding of the scale, the economic strength, the historical time of operation, whether we are still on the rise stage, the state of management, and so on. Join in The brand.

We know that a mature franchise system can greatly reduce operational errors. Joining the system training part should also be the concern of many franchisees. And a complete set of franchise system training, in a sense, is also the biggest wealth that the franchisees get after joining. After many years of franchising, Mr. Chen felt that the most important thing is to have a good brand support policy for franchisees, which is the key to success.

When the shop opened, the location and decoration of the shop also provided great help and advice, which greatly reduced my burden. Companies do promotional activities vigorously, advertising effectiveness is good, while protecting the interests of dealers, consumers are very attractive.

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No matter what shop to open, for any businessman, careful and serious market analysis is essential. As a clothing store, it often sells a brand or a specific class of consumers, so it is necessary to do a good market analysis to know which plate has a future. Once the analysis fails, stores will face a drying up of customers.

The first step for people who open a clothing store is to do a good job of market analysis and make full use of the opportunity of the rapid development of China's two or three line market to play a leading role in the market segmentation. Only when we compare the market situation, can we find out its own unique situation.

Only by conducting detailed market research on the problem can we draw inferences.

People who open a clothing store must find their own way of development according to their actual situation. Blind investors will be mercilessly driven out by the market. In the market, the general roles are divided into market guides, market challengers, market followers and market vacancy. Only when a clear positioning is made, can we know which way we are most suitable to go, and then we can successfully enter the next step of analysis and operation.

For people who wear clothing shops, they must choose the "business circle". The scope of sales activities of stores usually has certain geographical boundaries, that is, relatively stable business circles. Because of many different aspects, there are great differences in the size of business circle and the form of business circle. Selecting business circles is the basis for reasonable location of new stores. Successful application of business circle strategy can lay a solid foundation for store stores and enhance the image of stores.

To open a clothing store, it is necessary to thoroughly analyze whether the store is the same as the nearby store because of the same function of commodity content, that is to say, is there a certain difference in the product of the shop itself? In this age of differentiation, differentiation is the only way to win competition. So it is necessary to investigate the same type of clothing store within the business circle.

Clothing stores, whether joining or independent, need to consider a siting problem. A good location should be combined with the time and place, but also conducive to create a harmonious atmosphere. The location of the clothing store always determines the operation of the store, and it is also attracting more and more attention from investors.