Understanding The Crisis And Challenges Faced By Agents

Online sale of goods under the line agent need to consider whether the supply of goods is stable, whether the brand is put into line or propaganda.

There are many other issues that are worth noting and very important.

Taobao can see many large and small brands, after the shaping of these brands.

Because of the accumulation of sales volume and the accumulation of customer resources, many agents have seen the benefits, hoping to bring online brands to offline sales agencies.

In online sales, consumers can only identify the brand's word of mouth through online sales records and customers' evaluation. When online brand is used, they will fight to offline sales under the operation of agents. The biggest advantage of online brands is word of mouth.

This can not be reflected in the online sales process.

In fact, many times, offline sales have many limitations, such as geographical restrictions and sales time constraints, so that it is impossible to get such a high volume of traffic on line.

The introduction of human traffic has led to a reduction in offline sales.

Online brands, for example, dress and apparel, generally have the characteristics of fashion and popular elements.

This part of the audience is mostly consumed online. When the agents introduce the online brand products into the offline, the brand characteristics of the entity decide the sharp reduction in their hands. Besides, online sales are dominated by visual merchandising, while online sales are the dominant tactile marketing.

This also leads to the fact that online brands generally spend more than 80% of their energy on improving the visual effects of products, while offline brands are putting 60% of their energy on improving the tactile effect of products.

The difference between them leads to online brands, which will be unacceptable when entering the offline market.

In online pactions, consumers can quickly select the products needed by visual perception.

In online pactions, goods contrast is not as convenient as online comparison, so consumers need to see many similar stores, three goods.

In this process, because the products from the online product quality contrast line do not have obvious advantages, it is very difficult to achieve the purpose of bursting money online.

It is undeniable that online brands have been born many, and some of them have been sold offline.

In this process, online brands who are not familiar with offline sales need to seek offline agents.

At this stage, the online brand of agents needs careful consideration.