Sports Consumption Tends To Be Personalized And Professional.

In recent years, around the lake and around the island race, there are plenty of amateur drivers.

Only a small pair of sneakers can reflect the difference and individuation tendency of the masses in sports consumption.

I have to say that times are changing.

In the past, buying a pair of sneakers can "eat" most of the sports. Nowadays, you should wear running shoes for running, tennis shoes for tennis, table tennis shoes for table tennis, and for mountaineering.

...

With the increasing personalization, the professionalism of mass sports consumption is becoming stronger and stronger.

Consumers have increased demand for sports products with higher technology and more individualized individualization.

Their

Investment is often valuable.

Li Yang, a bicycle enthusiast from Xiamen, told reporters that he had invested more than 10000 yuan in a car he liked, but he felt the money was worth it.

Yang Min, basketball coach of Beijing branch of Sports Development Co., Ltd., told reporters: "10 years ago, the average annual expenditure of family sports consumption in Beijing was around 300 yuan. Now this figure is close to 10000 yuan."

"The sports consumption ability of the public is increasing year by year."

Mr. Sun, who has been in Beijing for more than 10 years in the brand store of badminton, told reporters that 10 years ago, few ordinary citizens came to buy professional racquets in their stores. Most of them were cheap goods with dozens of Yuan pairs.

Nowadays, even beginners who have just studied badminton, want to pick up a good racket in the shop.

"All carbon frame, custom made racket line, sweat absorbing and skid resistant hand glue..."

The pursuit of comfort and professionality has gradually become a new standard of consumption for enthusiasts.

"This year's" government work report "put forward to promote green consumption, and sports consumption is the best green consumption.

Bian Zhiliang, chairman of Taishan Sports Industry Group Co., Ltd., said that stimulating sports consumption demand will become a basic project and an important carrier to promote the development of sports industry.

Like sports consumption, sports service industry also presents a trend of alienation, individuation and convenience, from "buying goods" to "buying training".

The youth sports training market is expanding, and tennis, badminton, swimming, taekwondo and other training institutions are booming.

Yang Min disclosed that due to the increasing number of training business, the company plans to introduce 30 basketball coaches to meet the needs of customers this year.

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Shanghai's fashion week has always been the focus of "fashion based design and commercial landing".

In the afternoon, the forum was hosted by The Business of Fashion (BoF) founder and chief executive officer Imran Amed, and conducted in-depth exchanges and discussions on four topics: "different cities, the same fashion," "the future development and challenges of original design", "declassified fashion retail market" and "the driving force of city and fashion".

Fashion week is a beautiful card for cities to show the city's soft power to the world, and the fashionable temperament of the city is the foundation and powerful driving force for the vigorous development of fashion week.

Because of the relationship between the Shanghai fashion week and the "Sino British cultural exchange year" and the "Milan World Expo" project cooperation this year, the press forum of the international forum is also the biggest creative highlight of the forum. It is a landmark dialogue through the way of Shanghai, London and Milan's three fashion capital video links.

By Caroline Rush, executive director of the British Fashion Association, Ms. Jane Reeve, executive director of Italy Fashion Association, and Mr. Tong Jisheng, vice director of Shanghai Fashion Week Organizing Committee, respectively, the topic of "how to promote the development of urban industry in Fashion Week" and "how the city affects the development of fashion" and so on are discussed, sharing their respective views on the relationship between "city and fashion".

The London Fashion Week and the Milan fashion week are very much in line with the fame of the two global fashion capital. The top release and the mature industry chain have brought strong impetus to the two fashion capital and different styles of attention.

In 30s, the "ten seas" and "Oriental Paris" created the fashion quality of Shanghai carved in the bones. Today, Shanghai has formed a unique "Shanghai style" culture through the integration of coastal culture and the mainland culture, and the intersection of Oriental culture and Western culture. It has provided the unique rich soil for the development of the fashion industry, forming the unique designer culture and style of Shanghai, and has become the fashion capital of the Asian fashion trend.

The development course of Shanghai fashion week in the past 13 years is also a process of booming Shanghai's fashion industry. Shanghai fashion week is making efforts to develop the original publishing platform to the diversified platform of the service industry chain, giving full play to the function of chain industry chain, integrating advantages resources, creating fashion magnetic field, constantly improving the city's fashion absorption force, and promoting the linkage development of all related industries in the whole city.

Mr. Imran Amed invited Mr. Alessandro Bogliolo, the chief executive of Diesel (DIESEL), to have a unique and interesting dialogue with him. The two people chatted about their fashionable temperament and atmosphere from their respective cities: London and Milan. The topic gradually reached the fashion impression of Shanghai and the love of international fashion institutions and enterprises to Shanghai. We hope to have a better development here.

In the second forum of the forum, Colin McDowell, a famous international fashion critic, once again came to Shanghai fashion week after his trip to Shanghai last year. He shared with the three independent Chinese designers: Zhang Da, Wang Zhi and Shangguan Zhe, who had shared their understanding of original design on the road of success. They also had different views on the development of Chinese original design in recent years at home and abroad and the opportunities and challenges ahead.

China's retail market has always been a place for fashion brands to love and hate. In the face of all kinds of challenges and challenges, Mr. Chen Hongyu, deputy general manager of CITIC Pacific (China) Investment Limited, Mr. Chen Jinyu, senior vice president of Hechi group, Mr. Ou Hongji, managing director of Feng's retail group, and Liu Xinxia, co-founder of Dong Feng, are in the presided section of Zhang Manhua, President of Ogilvy public relations China and Hongkong region, and President of Shanghai Ogilvy group.

Fashion communication influences urban life and writes a brand-new course of creating fashion capital in Shanghai.

The success of the Shanghai fashion week Hai Sheng International Forum has further deepened the development relationship between the city and the fashion on the basis of the vigorous development of the city fashion industry. It has provided new development thinking considerations for both commercial and independent fashion brands. At the same time, in the upcoming Sino British cultural exchange year series activities and the fashion sector activities in World Expo, Milan, there are more interaction and cooperation with London and Milan fashion week, so that the three fashion capital will establish a long-term dialogue and exchange platform under the common language of fashion and move towards a broader development path.