Shanghai Fashion Week "Dialogue" Between City And Fashion

Fashion communication influences urban life and writes a brand-new course of creating fashion capital in Shanghai.

Shanghai fashion week Hai Hai International Forum opened the prelude to the autumn and winter fashion week in 2015 with "dialogue between city and fashion". Shanghai's fashion week has always been the direction of "fashion based design and commercial landing".

In addition, Hai Hai International Forum attracted more than 200 influential fashion industry personages at home and abroad.

In the afternoon, the forum was hosted by The Business of Fashion (BoF) founder and chief executive officer Imran Amed, and conducted in-depth exchanges and discussions on four topics: "different cities, the same fashion," "the future development and challenges of original design", "declassified fashion retail market" and "the driving force of city and fashion".

Fashion week is a beautiful card for cities to show the city's soft power to the world, and the fashionable temperament of the city is the foundation and powerful driving force for the vigorous development of fashion week.

Because of the relationship between the Shanghai fashion week and the "Sino British cultural exchange year" and the "Milan World Expo" project cooperation this year, the press forum of the international forum is also the biggest creative highlight of the forum. It is a landmark dialogue through the way of Shanghai, London and Milan's three fashion capital video links.

By Caroline Rush, executive director of the British Fashion Association, Ms. Jane Reeve, executive director of Italy Fashion Association, and Mr. Tong Jisheng, vice director of Shanghai Fashion Week Organizing Committee, respectively, the topic of "how to promote the development of urban industry in Fashion Week" and "how the city affects the development of fashion" and so on are discussed, sharing their respective views on the relationship between "city and fashion".

The London Fashion Week and the Milan fashion week are very much in line with the fame of the two global fashion capital. The top release and the mature industry chain have brought strong impetus to the two fashion capital and different styles of attention.

In 30s, the "ten seas" and "Oriental Paris" created the fashion quality of Shanghai carved in the bones. Today, Shanghai has formed a unique "Shanghai style" culture through the integration of coastal culture and the mainland culture, and the intersection of Oriental culture and Western culture. It has provided the unique rich soil for the development of the fashion industry, forming the unique designer culture and style of Shanghai, and has become the fashion capital of the Asian fashion trend.

The development of Shanghai fashion week in the past 13 years is also a process of booming Shanghai fashion industry. Shanghai fashion week is making efforts to turn its original publishing platform into service.

With the development of diversified platforms, we should give full play to the functions of chain industry chain, integrate advantages resources, create fashion magnetic fields, constantly enhance the urban fashion absorption force, and promote the linkage development of all related industries in the whole city.

Mr. Imran Amed invited Diesel (DIESEL) Global CEO.

He had a unique and interesting dialogue with him, and the two from their respective cities:

Chatting with Milan's fashionable temperament and atmosphere, the topic gradually develops to the fashion impression of Shanghai and the love of international fashion organizations and enterprises to Shanghai.

In the second forum of the forum, Colin McDowell, a famous international fashion critic, once again came to Shanghai fashion week after his trip to Shanghai last year. He shared with the three independent Chinese designers: Zhang Da, Wang Zhi and Shangguan Zhe, who had shared their understanding of original design on the road of success. They also had different views on the development of Chinese original design in recent years at home and abroad and the opportunities and challenges ahead.

The success of the Shanghai fashion week Hai Sheng International Forum has further deepened the development relationship between the city and the fashion on the basis of the vigorous development of the city fashion industry. It has provided new development thinking considerations for both commercial and independent fashion brands. At the same time, the upcoming Sino British Cultural Exchange Year series activities and the fashion sector activities of World Expo Milan will have more interaction and cooperation with London and Milan fashion week, so that the three fashion capital will establish a long-term dialogue and exchange platform under the common language of fashion and move towards a broader development path.

China's retail market has always been a place for fashion brands to love and hate. In the face of all kinds of challenges and challenges, Mr. Chen Hongyu, deputy general manager of CITIC Pacific (China) Investment Limited, Mr. Chen Jinyu, senior vice president of Hechi group, Mr. Ou Hongji, managing director of Feng's retail group, and Liu Xinxia, co-founder of Dong Feng, are in the presided section of Zhang Manhua, President of Ogilvy public relations China and Hongkong region, and President of Shanghai Ogilvy group.