2015 Underwear Industry Symposium Held In Shanghai

modern Underwear From the past to meet people's comfort and clothing needs, it has evolved into a new fashion consumer product that enhances women's charm. Underwear brand in the development process of scientific use of new raw materials, new equipment, new technology, new technology, is a business, a brand's success and development of the necessary factors. It is the continuous upgrading of the underwear industry's upstream and downstream products, which brings the underwear industry to further prosperity. underwear industry The booming demand for innovation has also led to the constant innovation and prosperity of the underwear industry's upstream and downstream products.

The 2015 Underwear Industry Symposium co sponsored by China knitwear industry association and China wool textile industry association was held at the fashion valley of China Textile and garment brand fashion Valley, Feng Dehu, Secretary General of China Garment Association, Yang Jinchun, Secretary General of China knitted Industry Association, Wu Yanwen, Deputy Secretary General of China wool textile Association, Zhang Peihua, Professor of Donghua University textile school, doctor Zhang Peihua, Chinese underwear Association's third underwear director of Specialized Committee, Zhang Rongming of Beijing AI Underwear Co., Ltd., together with representatives of underwear industry associations, industry leaders, excellent underwear suppliers and colleges and universities all over the country. The forum launched a deep discussion on the theme of "innovation and remolding" and provided more possibilities for innovation to the underwear industry people. "Feng Dehu," on the afternoon of March 19th, the Specialized Committee of China Apparel Association

For China's underwear industry, speeding up product innovation is a common problem for underwear industry. "2015 is a key year for the development of enterprises, competition is aggravating, terminal sales are weak, and innovation is not enough. The whole underwear industry is facing new difficulties." Feng Dehu pointed out at the seminar that at present, accelerating the transformation of underwear industry is the trend of the times. The transformation and upgrading of underwear industry urgently need to integrate, accelerate the integration of the upstream and downstream advantages of the industrial chain, and how to carry out effective innovation and other issues are key issues in the development of the enterprise.

If you have a better understanding of the market, you will seize the new opportunities for the development of the industry. In the keynote speech entitled "the status quo and development trend of underwear products", Professor Zhang Peihua briefly explained the current development and future development trend of China's underwear industry products. In the development of the underwear industry, the "13th Five-Year" knitting advanced and applicable technology promotion, such as the new green dyeing and finishing technology of high-grade knitted fabric, knitting and weaving technology, the processing equipment and technology of large coil knitting large circular knitting machine, the development technology of knitted woolen fabric, and the development technology of linen needle fabric are all concerned by the industry. In addition, to the development trend of underwear products, its comfort, fashion, functionalization, environmental protection, diversification and other directions deserve attention. Besides, foreign wearable smart underwear is also worth our domestic enterprises' attention. Such as Athos smart sportswear, shorts, Vitoria's secret heart rate monitoring bra, Radiate thermal color change T-shirt, Ralph Lauren smart Jersey OMSignal, Hexoskin intelligent sports vest and so on, its future market development space is very big.

As one of the representatives of the enterprise, Yin Min, director of R & D center of Suzhou Jinhui fiber new material Co., Ltd., made his own views from the supplier's perspective. On the theme of "Introduction to underwear textile materials", Jinhui's 100% yarns are differentiated and produce 15000 tons of differentiated yarn annually. Joint development of upstream and downstream industry chain, from raw materials, yarns, fabrics, textile terminals to develop terminal to promote yarn sales. First, the development of underwear yarn is highly branched. Underwear fabrics are developed on the basis of original 32S, 40s, and 50S, 60S, 70S, 80S and above, so that the fabric is more delicate and reflects better skin touch. Secondly, it is applied to natural materials on the basis of comfort. In the early stage, new material, Model, Tencel, Bamboo fiber On the basis of the above, we carry out multi-component materials, and mix two or more components with fine hemp, mercerizing and wool like velvet and spun silk respectively, and combine new materials with natural materials. Third, the application of yarn to underwear is developing healthfully and healthfully. Fourthly, the development of yarn to new spinning technology yarns is also the future direction of development.

"What is the cultural content of a product," Zhang Rongming, chairman of Beijing Adam Underwear Co. Ltd., determines the extent to which the brand can last. The creative culture can be seen as a breakthrough in the current plight of the underwear industry and a grasp of the future market trend. Zhang Rongming believes that China's local brands must compete in their respective market segments by means of diversified and serial marketing methods, and constantly purify the current competitive environment and push the miscellaneous brands to the edge of the market, so as to quickly break the current situation of China's underwear market and complete the process of reshuffling China's underwear industry. This view has attracted the attention of the participants.

Subsequently, the delegation also visited the Tianlun group located in the fashion Valley Innovation Park and the Shanghai Tiantian fashion Polytron Technologies Inc. Li Shengli, deputy general manager of Tianlun Group R & D center, said that the Tianlun group is one of the largest differentiated fiber yarn manufacturing enterprises in China, the Austria Lenzing Co alliance, the core enterprise of Tianzhu fiber products alliance and the largest production base of Tianzhu fiber yarn, and the designated manufacturer of the corn fiber yarn of the Nature Works company in the United States. The products of Tianlun group have formed hundreds of thousands of varieties of new material yarns, such as the wooden series, the Tencel series, the bamboo fiber series, the organic cotton series, the bamboo carbon series, the wool multi component series and so on. In particular, the colorful multicultural new fiber and the new idea of low carbon life will be another breakthrough for Tianlun group to lead the field of new fiber yarns.

Chai Fangjun, chairman of the Shanghai day fashion Polytron Technologies Inc, said that the jacquard industry has a huge market scale. It can fully integrate a 100 billion plus customized jacquard platform to meet the individual needs of clothing and housing companies and create a new way of personalized consumption. Its services include Jacquard Dress, fabric design and manufacture, jacquard wall design and manufacture, customization of jacquard elements and D2C (2015). Its revenue sources are divided into two parts: clothing design and development for customers, outsourcing production, quality control and sales of finished products, clothing sales accounted for 95% of its revenue, and wall cloth companies were set up at the end of last year, accounting for 5 percentage points of total revenue in 2015.