Three Skills Of Franchise Chain Management

For headquarters, "creating their own access requires a lot of capital, strength and products, and the requirements for the maintenance and management of sales channels are also very high."

The franchisee can effectively avoid the development and maintenance costs of the channel.

This is a normal thinking of "taking advantage of the advantages and avoiding disadvantages" in the process of enterprise development.

The problem is that headquarters knows that "advantages and disadvantages", and franchisees also know that "advantages and disadvantages".

Its fundamental purpose may be to pursue greater interests in the name of this famous tree at headquarters.

Therefore, it is the ultimate interest axis that can effectively maintain the basic link of the franchise form.

But from this point of view, the franchisee has become the "food and drink parents" of the headquarters.

Because the headquarters can rely on the scale advantage of many franchisees, and become more famous.

Therefore, the management of the company should have a kind of "peace of mind" that helps children get rich, but not the absolute obedience of the relationship between the upper and lower levels.

At present, the franchise system established by many chain enterprises is a relatively weak cooperative relationship in itself. The two sides have neither the restriction of shares nor the prospect of common development, which is a kind of mutual utilization relationship.

Franchisees only want to take advantage of the integrated management of the head office.

With the rapid development and growth, there is no desire for long-term cooperation. The head office is blindly covying the market share and developing blindly under the premise that the body system is not yet perfect. It can only link up the cost of affiliate fees and the cost of similar sales commission.

This relationship is pferable. If the cooperation is unpleasant, both sides can find partners.

Therefore, this kind of franchise is an unstable cooperative relationship, and it is also the main reason for the divergence.

In a sense, it is to provide customers with the means of making money.

Headquarters with excellent brand, scientific

The thoughtful after-sales service gives benefits to the franchisee, and they bring on the scale.

The improvement of brand awareness, the expansion of geographical space and the increase of profits.

The two make joint profits to achieve a win-win situation.

Therefore, headquarters should take good care of what they really care about, such as providing policies and doing business with them.

All departments at headquarters must really "join in" in terms of ideology and action.

It is possible that in the actual work, the franchising office directly related has been rejoined.

But they are willing and weak, because re joining is a "system engineering". It involves many related business entities and functional departments. Only in this system has a consensus been formed and acted out, can we really do a good job of "re joining".

Commodity variety and price are the most important concerns of every businessman.

Individual joining is already and will become the mainstream trend.

As an interest driver, he aims to earn money and make a good business.

Therefore, where the variety and price concessions, where they become the target of purchase.

Therefore, the headquarters of chain enterprises should strengthen their own construction, solve the three major problems of "product development, brand engineering and management innovation" to create new core competitiveness, and use "suction" instead of "pull" to consolidate and improve the chain system.

The development of chain enterprises is not simply a complete replication of their own models, but a resource integration, which includes resources such as capital, technology, talent and management.

This case is the integration of logistics, capital flow and information flow of enterprises, so as to speed up the material circulation of enterprises, ensure the smooth flow of information, and make enterprises full of vitality.