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    Psychology And Recognition Ability Of Joining Brands

    2015/3/28 9:19:00 16

    IdentificationAffiliateBrand Agent

    For those who greet you at the booth, the exhibition is almost a frightening competition selling station.

    There is a degree of tension or even hostility between competitors of the same product.

    Some franchises are hostile to each other and deliberately destroy or hurt in other ways.

    Franchise consultants are no exception, as competition from customers is fierce.

    When you are in touch with the franchise industry, do not believe that you will step into a friendly "big family" environment. Competition to attract your attention and investment is fierce, so be careful and careful to make decisions.

    Visitors who may become franchisees, like you, will soon be identified and assigned to valuable time so that they do not pay attention to other exhibitors.

    Because all the attendants and time related expenses are very high at the exhibition, only a goal conversation is worth it.

    Therefore, "visitors are scattered" to those who are

    Booth

    It is a phenomenon that does not like exhibitors who are paying a lot of money.

    For visitors, unqualified visitors -- Exhibition tourists -- will not be accurate.

    Discriminating power

    The participants questioned said that the visitors who had not been identified had three major problems: difficulties for finding potential franchisees.

    The excessive dissemination of pamphlets these souvenirs become souvenirs instead of effective documents, and waste of time caused by conversations with inappropriate people.

    however

    Exhibitors

    You can't escape blame.

    Some exhibitors have no definite goals except to sell the franchise or sale rights.

    Nor did it realize the feasible plan for the sale, which resulted in wasting visitors' time in addition to wasting their time.

    Remember, not every franchise is reasonable for you, even if you can afford it or license it to sound reasonable.

    He may do so because he is keen to sell a franchise to guarantee investment in the exhibition.

    If you want to rush to buy a concession, you will be like a dream and find that this behavior is not only wrong for each other, but also pays a high price.

    Visitors are also not exempt from the bad results of the exhibition.

    If you are a serious competitor, you should move forward clearly or you will not get the attention you need.

    After all, the time of exhibitors is limited.

    You must bear in mind that in order to make the exhibition effective, exhibitors realize that it is necessary to identify potential franchisees quickly and assign time to them.

    If the number of visitors to the exhibition is less than that of previous years, it is not necessarily a sign that the exhibition value is decreasing.

    More likely, relatively high admission fees keep out the "tourists" who stroll or get souvenirs or those disguised investors who invest only for today.

    As long as there are scattered visitors, exhibitors can not hope to effectively expand sales time, and serious visitors can hardly get the attention they deserve.

    So you should adapt yourself to the sales psychology at the exhibition.

    For an expert, it is an art in itself.

    A wise man seldom says, "what do you want?" this kind of adventure is just like in a shop. The instinctive reaction is often "no, thank you."

    Questions are often freely answered in order to produce feedback that can be assessed as a guide for whether you can become a franchisee.

    More skilled booth staff should try to find out if you are a serious competitor in the conversation.

    Due to limited sales time, exhibitors make every effort to ensure that one minute is not wasted on potential buyers.

    Their goal is to quickly qualify you to advance questions and filter out those who refuse to speak clearly.

    If your first question is, "how much money can I earn?" professional franchises will screen you as potential buyers. Fraudulent exhibitors will take you as a guest cheated and get you hooked.

    So make sure that your problem is reasonable and ensure that you will investigate before the exhibition, and prepare a series of reasonable questions for every concessionary enterprise to provide the information you need.

    Exhibitors will ask this question in mind: do you have deception, do you really have funds, whether you are a business spy, whether you are a large number of competitors wasting time, or you just wait for yourself to fantasies.

    The exhibition experts suggest: "throw away unnecessary conversation, ask for identity, and strategically get rid of non business visitors. This is just the skills needed."

    A exhibitor likes to have no chair on the booth. The trick is: "if the exhibitors sit down, it's terrible."

    He said, "that means they have to sit there for a long time."

    Even if you are the right one, make room for the next potential buyer.

    Some exhibitors also avoid putting expensive sales descriptions in front of them.

    Experts generally believe that only the material that should be delivered at the end of the initial conversation.

    Because once you have the explanatory material in your hand, the opportunity to identify your requirements and adaptability will often be reduced.

    If too much explanatory material is distributed to visitors who are unlikely to become buyers, it is also too expensive.

    It also makes people look less professional, and can't provide better potential buyers at the end of the exhibition.


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